14 DAY TRIAL // Microsoft Advertising announced today a new partnership with OneBeat entertainment studio for the development of an Xbox 360 app providing access to electronic dance music.
According to pretty long blog post published by the tech giant, the app is supposed to go live in May, most likely at about the same time with the new Xbox 720 that could see daylight on May 21.
“The OneBeat app on Xbox will provide original content and immersive storytelling experiences that will introduce new opportunities for our brand partners to engage with EDM fans and culture,” Microsoft explained.
Even though this app is currently meant to be used on Xbox gaming consoles, expect it to arrive on Windows 8 as well, especially because the company is working to provide a unified experience for all its new products, including tablets and mobile phones.