Microsoft has launched the “Scroogled” campaign a couple of days ago, but the company seems really keen on showing everybody that Google uses an unfair practice for its shopping service.
This time, a video released by Microsoft and supposed to advertise Bing, emphasizes that “Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results,” as Microsoft explained two days ago.
“We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing,” Microsoft said when it launched the campaign.
Surprisingly, Google is yet to directly respond to Microsoft, but the Mountain View-based search giant has briefly said that its shopping services makes it “easier for shoppers to quickly find what they’re looking for.”