Keith Lorizio of Microsoft talks about the upcoming operating system

Oct 8, 2012 13:02 GMT  ·  By

The wait is almost over, as Windows 8 will be released in around two weeks, but if you’re not sick of Microsoft officials bragging about the upcoming operating system, here’s another one.

Keith Lorizio, VP, U.S. Sales & Marketing, talked about the new OS in an interview with Beet.TV and, among other things, he also revealed the three things that make Windows 8 a guaranteed success.

The first one is the massive distribution of the operating system, Lorizio said, while the second is the same experience provided by Windows 8 across all devices in the Microsoft family, including the computer, the tablet and the mobile phone.

Last but not least, Windows 8 will boast beautiful, relevant and useful ads that won’t disrupt the user experience. Microsoft has already presented the in-app ad concept and you can read more about it right here.