14 DAY TRIAL // Microsoft has recently brought a research conducted by Nielsen MediaLabs in the spotlight, emphasizing that its Windows 8 in-app ad concept is very effective for brands and non-intrusive for consumers.
According to findings, Windows 8 has become a very effective platform for digital advertising, which means that developers who decide to port their apps to Microsoft’s new operating system could actually boost their revenues with this new concept.
“Brands advertised in Windows 8 apps experienced a halo effect, e.g. advertising on Windows 8 drives perceptions that the advertised brands are more interesting, innovative and compelling because they are being showcased in a new, interesting ad platform. The unique design approach of Windows 8, which allows for an immersive app experience, while being non-intrusive is a key driver of that,” Microsoft’s Natasha Hritzuk explained.
Windows 8.1 is set to continue improvements in this particular area, so Microsoft promises to provide more insights on the way users interact with in-app ads as soon as possible.