While most apps in the Windows Store are available with a freeware license, many of them are actually displaying in-app advertisements to convince users to purchase the full and ad-free version.
A software developer has created a very simple utility that can be used to remove all ads displayed in Windows 8 Metro apps and thus provide users with a much cleaner interface.
While blocking ads in a freeware software solution isn't quite a fair practice, some in-app banners are a bit too intrusive and could affect the overall experience with the program.
This newly released tool comes packed as a .bat file and blocks ads in all currently installed Metro apps, but it requires users to re-apply the changes whenever a new program is deployed from the Store.
Microsoft hasn't yet issued a statement on this, but as far as the company is concerned, an update to block this patch might be released anytime soon.