14 DAY TRIAL // Microsoft is really struggling to capitalize on the growth of the Windows Store, so the company now expects users to spend no less than $100 million (€75 million) on apps during this holiday season.
At the same time, Redmond is also betting big on the gift cards it announced together with Windows 8.1, saying that users can thus purchase apps not only for the desktop operating system, but also for tablets and mobile phones.
“As a result of consumer gift card purchases and promotional programs for Windows Phone 8 and Windows 8.1 devices, we expect consumers to have over $100 million dollars (USD) available in their Microsoft accounts to spend on app and in-app purchases this holiday season,” the company said.
What's more, Microsoft has recently started showing notifications in Windows 8.1 in order to remind users to add payment options to their accounts, and thus purchase apps a bit faster and easier.