MOV is a proprietary multimedia format which comprises one or several streams that can be audio, video or subtitles. Each of these tracks features either a reference to the stream from another file or a digitally-encoded stream.
This format supports both importing and editing in place with no data copying, therefore it is particularly suitable for movie editing.
Considering MOV files can be played on Macintosh platforms as well as Windows ones, users convert their videos to this format so that they can enjoy them regardless of the computer OS.
Before encoding a video file to the MOV format, users will be able to adjust the file's bit rate and sample rate according to one's needs.
Furthermore, these MOV-compatible applications can be used to choose the filename for the resulting MOV vides.