January 31st, 2011· This release fixes an issue that some users experienced with posting changes to their account.
January 12th, 2011· This release fixes an issue that some users experienced with downloading their accounts.
January 12th, 2011New Features:
WAP image ads: Create and manage WAP (mobile) image ads in AdWords Editor. You can:
· Download and upload WAP image ads.
· Create and edit WAP image ads within the WAP Image Ads tab.
· Copy and paste WAP image ads between campaigns.
· Import and export WAP image ads using a CSV/XML/HTML file or by using the Add/Update Multiple Ads tool.
Display ads: Version 8.5.1 now includes support for display ads created by the Display Ad Builder. You can:
· Download display ads into AdWords Editor.
· Copy and paste display ads between campaigns.
· Import and export display ads by using a CSV/XML/HTML file or the Add/Update Multiple Ads tool.
· Audiences: Support is now provided for assigning Audiences from Remarketing Lists or Custom Combinations. Download, view, and assign audiences within the Audiences tab.
Other Updates:
· "Mobile" renamed to WAP: Mobile text ads (previously known as mobile ads) are now called WAP text ads. Likewise, mobile image ads are called WAP image ads.
Display URL warnings for exceeding character limits:
· AdWords Editor will display a yellow warning icon when an ad's display URL goes over 35 characters (20 characters for mobile ads and mobile image ads), with the warning that the URL will be truncated when the ad is served.
· A red warning icon will be displayed with the warning that the URL is too long when the display URL goes over 255 characters.
· Re-formatting exported keywords: In a CSV export, Editor now inserts a space in front of fields beginning with +, -, or =, such as Broad Match Modifier keywords that may be preceded with the + symbol. This prevents Excel from interpreting keywords beginning with +, -, or = as formulas. As always, Editor will strip leading and trailing spaces on import.
· Topic prefix for verticals: Verticals (also known as topics or category placements) are now shown with the prefix “Topic:” instead of “category” (e.g. Topic:Animals>Pets).
· Campaigns tab active when ad group is selected: When the selection in the Account tree on the left is at ad group level, the Campaigns tab will no longer be disabled, and the selected ad group's campaign will be displayed.
· http:// and https:// removed from placements: The prefixes “http://” and “https://” are now removed from placements. For example, the placement http://nytimes.com :: Sports Section becomes nytimes.com::Sports Section.
January 12th, 2011New features:
· Location extensions: Use the new Extensions tab to manage your business locations. AdWords Editor enables you to sync one or more campaigns directly with Google Places, download your business addresses, and manage manual location extensions. The Local Business Ads tab is no longer available.
· Ad parameters: AdWords Editor now supports this AdWords API feature everywhere dynamic keyword insertion is allowed: in ad headlines, description lines, and display URLs.
Interface improvements:
· Accordion panels: Each tab includes collapsible panels below the data view. Click the title of one of the panels to expand it, or click the title of the expanded divider to collapse all of the panels and save space.
· Progress indicators: See AdWords Editor's progress on tasks that can take some time. Progress bars can now show when you accept or reject proposed changes, find duplicate keywords, or wait for a long list of keywords or ads to fill the data view.
· Adding MCC accounts: When you add a new MCC account, client accounts are now displayed with account descriptions or company names when available. Client accounts that are MCCs are shown in bold at the top of the list.
· Simplified exception requests: To request an exception for an advertising policy, simply select the checkbox labeled Request an exception.
· More helpful error messages: AdWords Editor now provides more information for account limit errors, such as at what level of the account the limit was exceeded.
Other updates:
· Google Display Network: All references to the Google Content Network, including content bids, now refer to the Google Display Network.
Mobile ad improvements:
· Mobile ads can now exist in either CPC or CPM campaigns; before, they were restricted to CPC campaigns.
· The mobile carriers dialog is easier to use.
· Platform targeting is now included as a setting on the Campaigns tab.
· Deleted ads: AdWords Editor no longer allows you to reactivate or edit ads that have been deleted on the AdWords server.
· Placement formatting: When you enter placements and categories, AdWords Editor now fixes certain spacing and case issues automatically.
· Keyword Opportunities updates: The Keyword Opportunities tool now includes additional columns for global and local search volume. The Search-based keywords tab no longer includes a suggested bid for keywords.
· Bidding features: You can now download and manage campaigns that use target CPA bids or enhanced CPC bids. (As always, you'll need to sign in to AdWords to change your campaign-level bidding option.)
· Simplified ad scheduling: When you update your ad schedule using a CSV import or Add/Update Multiple campaigns, you no longer need to include a separate column for "ad schedule status."
January 12th, 2011New features:
Ad scheduling and advanced location targeting: Version 7.6.1 includes basic support for ad scheduling and advanced location targeting (radius targeting, excluded locations, and certain combinations of locations, such as cities in two different countries). You can:
· Download and upload campaigns that use these settings.
· View your current ad schedule or advanced targeting settings in the data view.
· Copy and paste these settings between campaigns.
· Edit these settings by importing a CSV file with your changes or by using the new Add Multiple Campaigns tool.
· Learn more about updating ad schedules and location targeting settings .
· Add/Update Multiple Campaigns: The new Add/Update Multiple Campaigns tool enables you to add or change the settings for multiple campaigns at once.
· Account tree editing: Several new shortcuts are available for faster and easier editing. Select a campaign or ad group in the tree view, then choose any of the following options.
· Rename the item: double-click the name, type F2, or right-click the name and select Rename.
· Change the status of the item: right-click the name and select Pause or Activate.
· Delete the item: type Delete, or right-click and select Delete.
· Revert an unposted change (such as a new campaign or ad group): right-click the item and select Revert, or type Ctrl+Z.
· Promoted Video ads: Version 7.6.1 includes basic support for YouTube Promoted Video ads. Download your Promoted Video ads into AdWords Editor, and add or modify the ads with CSV import or Add/Update Multiple Text Ads.
· Export spreadsheet with images (ZIP): This new CSV export option gives you a ZIP file that includes images in your account.
Updated features:
· Keyword expansion: On the keyword expansion tab of the Keyword Opportunities tool, select "Include additional terms" to view a list of terms related to your keyword results. Also, the new filtering box allows you to narrow the list down to the terms that you want to see.
· Campaign and ad group pickers: In the Add/Update Multiple and Find Duplicate Keywords tools, the new campaign and ad group pickers let you use checkboxes to quickly select specific campaigns and ad groups to update or search.
· Import CSV error export: If there are errors or warnings when you import a CSV file, you can export them to review outside of AdWords Editor.
Other changes:
· Bidding terminology: We've renamed some of the bidding fields in AdWords Editor to be consistent with the new AdWords interface.
· Shortcuts for pausing and activating: To pause or activate selected items in the tree or data views, go to the Edit menu > Pause (Ctrl+Shift+P) or Activate (Ctrl+Shift+A).
· Progress indicators: AdWords Editor now displays the progress of various operations, including copying, pasting, exporting, and importing.
January 12th, 2011· This service release fixes an issue with downloading campaigns.
January 12th, 2011· Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account.
· Download selected campaigns: When you add a new account or download updates, you can now select specific campaigns (for example, download only active campaigns).
· Resume account download: If your account download is interrupted, AdWords Editor won't lose its progress. You can view and edit the campaigns that were downloaded successfully, and you can use "Get Recent Changes" to resume the download where it left off.
· Multiple column sort: Select Data > Sort to sort your data by up to three columns.
Keyword Opportunities updates:
· Add terms to your account as keywords, negative keywords, or campaign negative keywords.
· On the search-based keywords tab, view keyword ideas by category.
· When you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included.
· Conversion metrics: The new AdWords conversion tracking metrics ("many-per-click" and "1-per-click") are available in AdWords Editor. Three new columns display statistics for conversions (many-per-click). The three columns formerly in AdWords Editor now display conversions (1-per-click). Download statistics to see the updated data.
· Keyword word count: Use the new Keyword Word Count column on the Keywords tab to see how many words are in each of your keywords.
· Select duplicates: After you find duplicate keywords, you can select duplicates by order of appearance (for example, select the first duplicate, or all but the first duplicate), in addition to the other selection options.
· Usage tracking: You'll see the option to enable usage tracking when you first download AdWords Editor or upgrade to 7.5. Usage tracking lets you send anonymous statistics to Google, helping us improve AdWords Editor.
· Progress bar: A progress bar now appears when you perform certain tasks in AdWords Editor, such as updating a large number of keywords.
· More languages: AdWords Editor is now available in a total of 42 languages. New languages include Thai, Arabic, Romanian, Hungarian, Indonesian, Greek, Vietnamese, Bulgarian, Croatian, Lithuanian, Estonian, Slovak, Filipino, Slovenian, Serbian, Catalan, Latvian, Ukranian, and Hindi.
January 12th, 2011· First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
· Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.
· Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
· Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
· Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
Other updates:
· The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
· The Keyword Opportunities tool isn't available for draft accounts.
January 12th, 2011Improvements:
· My Client Center accounts can now use the Keyword Opportunities tool.
· When installing AdWords Editor for the first time, it's now possible to accept the Terms of Service.
· Campaigns without ad groups can now be downloaded and posted.
· On Macs, long menu names (such as 'Export Selected Campaigns and Ad Groups') are no longer shortened.
January 12th, 2011Keyword Opportunities (Beta):
· The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > Keyword Opportunities or click 'Keyword Opportunities' on the Keywords tab.
· The Keyword expansion feature generates keyword ideas based on words or phrases.
· The Keyword multiplier combines lists of terms to form new keywords.
Data view improvements:
· Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
· Horizontal scrolling: You can now scroll from left to right.
· Column selection: The column chooser stays open until you click away or hit the Escape key.
· Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.
Importing and exporting:
· New names: The account export options now have the new names below.
· Old
· Export to CSV
· Export for Archiving
· Export for Sharing
· Export to HTML
· Export Spreadsheet (CSV)
· Export Backup (AEA)
· Export Changes for Sharing (AES)
· Export Summary (HTML)
· Improved HTML export: View a summary of your ads along with keywords or placements with the Export Summary option (formerly 'Export to HTML'). The report now includes the date and time of the export, currency, and other information.
· Select specific campaigns or ad groups for exporting: Formerly available only for the CSV export, this feature is now available for all four export formats. Once you select an export option in the File menu, choose 'Export Selected Campaigns and Ad Groups.'
New editing options:
· Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
· Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.
Content bids:
· To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.
January 12th, 2011· Updated feature: Download statistics for selected campaigns and ad groups.
· Also, miscellaneous fixes and improvements.
January 12th, 2011Account statistics:
· Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
· Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click 'Get Recent Changes > Include Min. CPC Bids.' Note that this option takes more time than the basic 'Get Recent Changes' option.
· Improved stats download: When you select an interval with 'Choose Stats Interval,' AdWords Editor downloads fresh statistics and displays a progress bar during download.
· Editing tools
· Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting 'Spell check this field' in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
· Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the 'Append text' link at the bottom of the edit pane. For example, add the word 'New' at the beginning of the headlines in your selected text ads. Learn more about this tool.
· Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
· Use formula words in the Replace Text tool: Review these instructions before using this advanced feature.
· AdWords feature support
· CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
· Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn't possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
· Ad group negative sites: Add and update negative sites at the ad group level.
· Duplicate keywords
· Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click 'Select duplicates by' in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
· Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves.
· AdWords Editor settings
· Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
· Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings.
· Other updates
· Advanced search: Add and remove restrictions for your advanced search. In the dialog, click 'Add' next to the Settings or Performance Statistics fields. Once you've added one or more restrictions, click 'Remove' to remove them.
· Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This update was also included in version 5.0.1.
· Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with 'Get Full Account.' You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
Updated keyboard shortcuts:
· Replace text in selected items with Ctrl+H (formerly Ctrl+F).
· Append text to selected items with Ctrl+Shift+H.
· Move to basic search box with Ctrl+F.
· Open advanced search with Ctrl+Shift+F (formerly Ctrl+Shift+S).
January 12th, 2011· Updated feature: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This release addresses a space issue that only affected some users. If you aren't experiencing any difficulty, it isn't necessary to upgrade.
January 12th, 2011New features:
· Local business ads: View, add, and update your local business ads on the new Local Business Ads tab.
· Export picker: Select specific campaigns and ad groups to export to CSV.
· Save your searches: Use the 'Name this search' feature in Advanced search to save the settings for up to eight searches.
· Draft account: Draft accounts aren't posted or shared. To post, export the account for archiving, then import it into a non-draft account.
· Default campaign targeting: In the Tools menu > Settings, specify a language and location for your new campaigns to target by default.
· Find errors quickly: If your campaigns contain items with errors or warnings, you'll see splats at the top of the affected tabs.
· Maximize work space: View more rows in the data view by hiding the account tree, error descriptions, and the review downloaded and proposed changes panels.
Updated features:
· Add/Update Multiple tools
· Optional URLs: For all ad types, the display and destination URLs are no longer required. If a URL isn't included, AdWords Editor attempts to borrow a suitable URL from an existing ad in the ad group. Learn more about this feature.
· Specify image ad URLs: In step 1 of Add/Update Multiple Image Ads, you can enter display and destination URLs to be used for all new image ads.
· Column headers: You may now include column headers in your list of items for the Add and Delete Multiple tools. Column headers are optional for everything except local business ads, where they're required.
· New keyboard shortcuts
· Move between the tree view and the data view with the Alt key plus the right or left arrow.
· Open Advanced Search with Ctrl+Shift+S.
· If you have a row selected in the data view, use the F2 key to make the first cell editable.
Other improvements:
· Budget Optimizer: It's now possible to enter 'Auto' as the CPC bid for ad groups or keywords in campaigns with the Budget Optimizer enabled.
· Case insensitive campaign and ad group names: 'Chocolate Ad Group' and 'chocolate ad group' are now considered the same name.
· Draft campaigns included in export: If you export your account for archiving, your draft campaigns will be included.
A new name for an old feature:
· The AdWords feature formerly known as site targeting is now called placement targeting.
August 9th, 2007· Mobile ads: View, add, and update your mobile ads on the new Mobile Ads tab.
· Campaign posting: Select and post only specific campaigns, or post all changes at once.
· Right-click menus: In the tree view and data view, use the new right-click menus for adding, editing, and deleting.
· Custom date ranges: Download and view performance statistics for the dates you choose. AdWords Editor stores up to five custom date ranges.
· Paste to multiple campaigns: Select multiple destination campaigns for campaign negative keywords and sites via the Edit menu > Paste Special.
· Copy targeting settings: Copy and paste language and location targeting settings between campaigns.
· Copy only keywords or sites: Copy a list of just your keywords or targeted sites, without the destination URL, bid, or other columns in the data view.
· Status in Add Multiple tools: Pause, delete, or resume keywords, sites, or ads with the new 'status' field.
· Matching options in Add/Update and Delete Multiple Keywords tools: Use standard AdWords keyword matching option formats (broad, "phrase", [exact], and -negative). Add or delete negative keywords along with regular (positive) keywords.
· Capitalization on Keywords tab: If two keywords in an ad group only differ by capitalization (such as "Italian Food" and "italian food"), they will be flagged on the Keywords tab.
· No end date option: Set a specific end date for your campaign, or select 'none' to have a campaign run indefinitely.
· More languages: This is the first release of AdWords Editor for Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
· Budget Optimizer campaigns: Previously, campaigns using the Google Budget Optimizer (TM) could not be updated in AdWords Editor. Now it's possible to edit ad groups and keywords within these campaigns. (CPC bids are still managed automatically, and therefore cannot be edited.)
· Better menu access keys for non-English locales.
May 8th, 2007· New: Image ads: View, add, and update your image ads on the new Image Ads tab.
· New: Drag and drop: Copy or move items by dragging them to their new locations.
· New: Region and city targeting: Choose additional location targeting options for your campaigns.
· New keyboard shortcuts are listed in the Data menu.
· The Delete Multiple tools and Add Draft Campaign are now accessible via the tab tool bars.
February 27th, 2007· Site targeting: AdWords Editor now provides full support for site-targeted campaigns.
· Negative sites: Add or edit negative sites for keyword- and site-targeted campaigns.
· Edit while you wait: If you manage multiple accounts with AdWords Editor, edit another account while your changes post.
· Count your selection: The status bar now displays the number of rows you've selected in the data view.
· Pause or resume ads, keywords, and sites: Use the Status menu in the edit panel to change the status of selected items.
· Export to HTML: Your HTML export will show or hide deleted campaigns, depending on how you've configured your preferences. The HTML export is ideal for showing your account to someone who doesn't use AdWords Editor.
· Export to CSV: In addition to account, campaign, and ad group snapshots, you can now export custom views. The CSV export is ideal for spreadsheets or other applications that can read structured data files.
· Paste to multiple ad groups: Select multiple destination ad groups via the Edit menu > Paste Special.
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