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  • Home / Software licensing models explained - adware

    Software licensing models explained - adware


    Adware

    Adware is generally defined as software that includes third-party components or services unrelated to the program's functionality but intended to somehow generate income. Hence, it is often referred to as ad-supported software.

    Most adware products notify the user about these components during the installation process and offer the option of skipping their installation. There are cases, however, when the adware components are hidden or advertised but not optional (enforced). The standard Softpedia policy is to avoid adding such software to the listing at all or to remove already existing such programs.

    A software product is deemed as adware if it falls into at least one of the following categories:

    (1) Displays ad banners or other types of advertising material during its runtime
    (2) Attempts to change the homepage for web browsers installed on the system
    (3) Attempts to change the default search engine for web browsers installed on the system
    (4) Offers to download or install software or components (such as browser toolbars) that the program does not require to fully function
    (5) At program startup/shutdown , opens web pages featuring advertising or similar income generating content
    (6) Creates desktop or start menu shortcuts for items unrelated to the program's functionality

    Adware programs are clearly marked by Softpedia with the "License: Adware" label. Additional information is often provided about the program's behavior or the included adware components. Furthermore, adware products do not qualify for the Softpedia "100% Free" or "100% Clean" awards.

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