Alexa Traffic Rank

Alexa Traffic Rank is a powerful tool for all those who need to perform in-depth research on different websites. It will equally satisfy the informative role for both professionals and amateurs who are only looking at statistics out curiosity and/or passion for knowledge, in general.

Upon installing the Chrome extension, the small blue icon will be added to your toolbar. No registration, sign up, or another form of data collection are requested, which is a big plus. Just start to navigate or access a random website. When on the website, click on the small icon to reveal detailed information about it. The dropdown is simple with a minimalistic interface.

The extension will mainly offer the following information: the website’s Alexa traffic rank, the traffic rank in the US, the number of websites that are linked to the website you are on, a search analysis section (that you have to click on to see something), wayback machine (that will try to restore previous versions of the website), top three similar sites, and the loading speed.

All the information listed by Alexa Traffic Rank is extremely useful but the most valuable data is kept on their website, meaning you must click on the specific section from the small dropdown and you will be transported to the statistics page where all the details, graphics, and metrics are displayed. The variety of information it offers access to is precious and not to be missed.

The tool will show you a sample of keyword opportunities based on their type (buyer, optimization, easy-to-rank, etc), comparison metrics to the average, top industry topics based on the website’s engagement, audience information for that website (and overlapping with similar sites), referrals, audience geography, site metrics, and many more others.

In conclusion, Alexa Traffic Rank is a really powerful tool that should not be missing from your list of sources to check when conducting any kind of website analysis, research, or just need some extra information about a site. The types of insights it offers are both highly qualitative and quantitative.

A small minus would be the not-so-good-looking interface and a lot of information that seems available at first but is actually only available for paid accounts (which sometimes can be misleading or disappointing). Other than that, if you are a person who loves statistics and accuracy, this Chrome extension is definitely suited for you.