Eastern Star Software, Guwahati:
An Overview of the Firm
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Eastern Star Software,
Guwahati:
An Overview of the Firm
Introduction:
Eastern Star Software (ESS) is a
computer-software firm based in Guwahati, India and established on April 02,
2004 under the leadership of Susmita Ahom,
a resident of South Sarania, Guwahati-7, Assam (India). It has been established with the aim
of working towards piracy-free distribution and sale of
locally made various computer software in North-East India, besides working as a
nucleus for further innovative software development . In addition, it aims
to also perform trouble-free, on-call, legal on-site installation of renowned
computer freeware and shareware (including free anti-virus packages that could
be updated frequently) to the interested computer users in this part of the
country. Very few of the computer users in North-East India frequently updates
their anti-virus package, working with even years-old versions and updates, and exposing
their computers to real threats of virus attacks. ESS intends to work towards
filling this lacuna, while in this process generating some employment for the
computer-literate youths of the region.
Products to be
Distributed:
Amidst the locally made priced software,
it is at first going to take up the distribution as well as retail sale of Shabda-Brahma ET-Feel Word-Storm Processor (SB)
and Abhibhavak Organizer: As if Guardian in life (AO),
two promising, novel (Windows-based) software (detailed below) made by Rituraj
Kalita of Guwahati. The two software are being priced for Indian residents at the MRP
(maximum retail price) of Indian Rupees 750 & 500 respectively (USD 20 & 14
in general), and each of them is
fortified with a novel anti-piracy lock system that obstructs their unauthorized
distribution. In addition to these priced software, freeware such as
IrfanView 3.7 (picture-manipulating software by Irfan Skiljan), VY-Splitter
(file-splitter by M V Vyjesh),
Granthaalok (library manager), Add40Num (number-adder), Symbolizer
(conjunct-consonant maker for Indian languages) etc. will be distributed by ESS.
The firm has started its software-distribution activities from November,
2004. You can download the free varieties of SB5 or AO3 from the
internet, as mentioned in the download-links above. To order for the authenticator
floppy-diskette (in case you are satisfied and conversant with the free
varieties available over the internet) for SB5 or for AO3, to be sent via post, send
a request (to the registered-office address as mentioned at the bottom of this
page) either via PayPal or with a bank draft (i.e., banker's cheque, for US $ 20 or Indian Rs. 750 towards per copy of authenticated SB5, or US
$14 or Indian Rs. 500 towards per copy of AO3) payable in Guwahati, India in favor of M/S Eastern
Star Software, Guwahati (for postal payments, be prepared to wait for
some 45-50 days to receive
the diskette). The Indian rupee prices are valid only for the customer postal
addresses in India, Nepal or Bhutan. If you are in Guwahati or in an adjoining
area, may
e-mail or contact ESS in person to let an Installation Expert from ESS install
SB5/ AO3 at your home/office premises.
Shabda-Brahma ET-Feel Word-Storm Processor (SB) v5.8.4 is a super-fast text-processor that constantly tries, based on its knowledge of already typed text material herein, to suggest the words and word-sets the user is going to type, and to get that auto- suggestion auto-typed if the user so wants. It also lets the user himself define and use definite shorthand abbreviations in a 3-keystroke process. Shabda-Brahma is being successfully used to compose the skeletal text in English, Hindi, Bengali & Assamese (with on-screen keyboard facility for non-English scripts), and such text is then instantly exported to Word, FrontPage or WordPad so as to apply the final formatting and layout to the final document. Without undergoing an authentication process involving a key floppy diskette (SB-KFD), the v5.8x package installed from the internet works as a Free 33-Line Variety allowing one to type up to 33 lines per file/slate (equivalent to half a page of single-spaced 11-point typed text in Word), and to open/ create up to 3 files/slates per session for ever (i.e., there is no evaluation-period limitation in SB!). Click here for any further details.
Abhibhavak Organizer: As if Guardian in Life (AO) v3.2.1 is a novel-concept 20-user organizer that takes the responsibility of reminding you to perform your life's imminent mundane tasks such as attending ceremonies, filing income-tax statements, collecting & paying telephone bills etc. on a daily or half-day basis etc., as if like a guardian in your life. It not only reminds, but also keeps track of whether you have performed those tasks or not; and is equally helpful in reminding about even the next turns of the repetitive (weekly, monthly, yearly etc.) tasks. It also lets the user maintain a auto-sorted address-book, and allows writing an extensive diary in the computer. Without undergoing an authentication process involving a key floppy diskette (AO-KFD), the v3.2.1 package installed from the internet works as a Free 7-Reminder Variety allowing to have only 7 living reminders (denoted as 7LR in AO) per user (for each of the 20 users), but however without any similar limitations in address-book length or in number of diary-pages written per user. In Free AO, only this restriction remains for ever, i.e., there is no evaluation-period limitation in Free AO!. Click here for any further details.
Appointments and/or Personal
Franchisees (whatever you call that):
ESS has already employed 2 Enrolled Installation
Experts (EIEs) who'll also be working as software developers, and will employ an unspecified (around five) number of Certified Installation Experts
(CIEs)
to sell the aforesaid (and any other future) ESS-promoted software. An EIE will have the daily duty
(also may be viewed as the equal right) of installing the software in the customer's
home or office computer, as directed by ESS Liaison Office against a
payment of Rs. 80/- for every local installation (in addition to the CIE-like
right of independent selling in his/ her spare time), whereas a CIE will have
only the right to independently sell & install the software packages
to other customers in his/ her own convenience. (At any time in his/ her IE career,
an EIE/ CIE will remain free to leave the job altogether, and to change his/ her EIE/ CIE
designation, giving ESS a notice of just one week only.) Complete applications (for either
of the posts) in plain paper,
addressed to the General Manager, ESS (mentioning either contact
phone number or e-mail ID, along with photocopies of marksheets indicating educational background and computer
skills),
are being invited from brilliant young graduates & postgraduates from Assam with
strong computer proficiency as well as communication & marketing skills, and with command over
Assamese, English & Hindi. There is no application fee, neither there are any hidden
costs. Interested persons may still apply by submitting completed applications at the
ESS Registered Office (address mentioned below). After preliminary screening, a group of
selected candidates will be offered a week-long free training, and on successful
completion of that training followed by a exhaustive end-training examination, they will be
selected as EIEs or CIEs as per their choice and performance in that exam. (Click
here to know about the topics of that training and to access the on-line study
materials.)
It
may be noted that the EIEs & CIEs won't get any salary whatsoever from ESS, but on
independent sale of
every copy of either software to an end-user, they may earn Rs. 200/- per
installation (sale). On
the other hand, they will get Rs. 80/- for installation of every
copy of either software to a local end-user, if the customer-locating and
convincing process is done either by the distributor or by an old customer. A set of attractive marketing
strategy has been developed that would involve & benefit the old & satisfied
customers to attract multitude of new customers, and immensely benefit the EIE/
CIE
as well.
For the details, click here.
It should be obvious to the reader that the prospects before an EIE or a CIE are simply lucrative. Let us consider that there are around a lakh (a hundred thousand) households in and around Guwahati, out of which ten thousand would probably be possessing a computer (PC). Combined with the office PCs, there seems to be around 15,000 PCs here. Because of the great and unique facilities offered by SB & AO, we may hope that five thousand of these PC owners may ultimately take up at least one of these packages, so that is a matter of a million Indian Rupees for the EIEs, CIEs & OCs (old customers), out of which amount at least two fifth must be going to the EIEs & CIEs. Upon completing Guwahati, we may fan out to the rest of Assam, getting at least twice of this amount. Then, the rest of India offers a conquerable market of ten crore (a hundred million) Indian Rupees, and it is now too early to talk about the rest of the world! The rate at which an EIE or a CIE may be able to earn that money is also tremendous: after the marketing fully takes off, an EIE or a CIE might be performing at least 10 (ten) installations (along with associated explanations to the end-user) a day, which makes the astronomical sum of around Rs. 24,000 per month. At this rate, it'll take around fourteen years for the ten or so number of installation experts (EIEs/ CIEs to be presently employed) to cover the market of India only. So the offer is not only lucrative, but also not even an exactly temporary assignment!
Future Philanthropic Dreams:
ESS, if it ever succeeds in its business endeavor, plans to work for the rural
and infrastructure development of the underdeveloped state of Assam in
particular, and of North-East India in general. In particular, goals have been
identified for setting up cold storage plants for storing perishable
agricultural produce such as vegetables, setting up of market infrastructure for
such produce, setting up some additional water supply plants for the
water-starved urban areas, setting up of food processing units, working towards
universal literacy and universal primary education in this underdeveloped region
etc. However, at present, they are just empty dreams.
Address of ESS Registered Office:
Eastern Star Software, House No.100 ("Surjyamukhi"), Gandhi Mandap Road,
South Sarania, Guwahati-781007, Assam, India.
Primary Web-page: essg.50megs.com E-Mail: webmaster@essg.50megs.com
Details about Installation of ESS-Promoted Software from the ESS CD
Details about Rules and Strategy Regarding Sale of ESS-promoted Software