Microsoft Launches Windows Azure Media Services

The feature is now available to all users who want to stream videos to various platforms

Microsoft recently announced general availability of the Windows Azure Media Services, a brand new service that allows registered users to stream on-demand video to consumers on any platform or device, including Windows 8, iPhones, Android, Flash, HTML5 and Windows Phone.

While this particular feature has been available to a number of developers exclusively, Windows Azure Media Service was used to stream the London 2012 Olympics, the company said in a blog post.

“Windows Azure Media Services provides a large set of client player SDKs for all major devices and platforms, and they let you not only reach any device with a format that’s best suited for that device - but also build a custom player experience that uniquely integrates into your product or service,” Microsoft explained.

The service can be used to upload and encode media files into a wide array of supported formats, as Windows Azure Media Service employs what it’s being called “dynamic packaging” to allow users to store a single file format and stream to many adaptive protocol formats automatically.

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