The company has updated its “The Browser You Loved to Hate” campaign with a new photo

Aug 23, 2013 08:49 GMT  ·  By

While the struggle to move users from Internet Explorer 6 to a newer version of the browser continues, Microsoft is also trying to show everyone that IE10 is a much better browser that comes with significant improvements in terms of speed, security, and reliability.

That’s exactly the purpose of The Browser You Loved to Hate campaign, an older Microsoft effort that was updated today with a new photo.

“Are bats blind? No! They have eyes and an inbuilt Sonar system,” the new banner reads, while also adding that “Things aren’t always what they seem.”

The bottom line is pretty much obvious: Internet Explorer has evolved a lot lately, so the latest versions are much more advanced that the older builds often criticized for many of its features.

What’s your take on this? Has Internet Explorer 10 really changed, or it remains the same buggy browser that everybody hates? Post your thoughts in the comment box below.