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Google Ads Editor Changelog

What's new in Google Ads Editor 2.6

Mar 21, 2024
  • New features:
  • Google Display ads to Performance Max migration:
  • Editor now supports the migration of Display campaigns to Performance Max campaigns.
  • Performance Max migration with experiments:
  • New and improved, Editor now supports creating and managing experiments in Performance Max! You can use this to compare the performance of a Performance Max campaign against one or more other campaign types. There is added support for Display to Performance Max migration. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance.
  • Suggested fields for “Add Responsive Display ad” recommendation:
  • You can now find recommended fields when you apply the “Add Responsive Display ad” recommendation in Editor. Now, the “Add Responsive Display ad” recommendation creates a new ad with pre-populated text and images.
  • Reserve CPM bidding strategy:
  • Editor now supports Reserve cost-per-thousand-impressions (CPM), a bidding strategy similar to Target CPM. Most campaigns that support Target CPM, excluding Video Sequence campaigns, have a one-time option to upgrade to Reserve CPM. Google Ads Editor version 2.6 doesn’t allow you to transition from Reserve CPM to Target CPM.
  • Multi-asset responsive video ads:
  • Editor now supports multi-asset ads for video campaigns. You can add up to 5 videos, headlines, long headlines, descriptions, and calls-to-action for each responsive video ad.
  • Paused by system:
  • Editor now supports the ability to filter various “Paused by system” reasons. One of the possible reasons include “System error,” which may happen when an ad group is copy-pasted in the front-end and issues occur where it could not be copy-pasted properly. Another possible reason is when certain ad group level criteria are deprecated and automatically removed from ad groups. This feature also allows you to review and possibly enable paused ad groups in bulk when needed.
  • Inline audiences:
  • Editor now supports inline audiences on asset groups and ad groups. Instead of attaching a shared named audience from the library, it is now possible to leverage demographic and audience signals directly on the ad or asset group.
  • Third-party measurement settings:
  • You can now view account-level third-party measurement settings and make edits at the campaign level. Edits are applicable to Video campaigns.
  • Deprecated features:
  • Local campaigns:
  • Local campaigns are deprecated and no longer supported in Google Ads Editor. All existing campaigns have been deleted, and you can no longer create new Local campaigns.
  • Legacy image assets:
  • All legacy feed-based image assets have been migrated to upgraded assets. “Image extensions” views from Google Ads Editor have been removed, and upgraded assets are now under “Image assets.”

New in Google Ads Editor 2.5 (Nov 2, 2023)

  • What's new in Google Ads Editor:
  • Learn more about new features and updates in the October 2023 release of Google Ads Editor version 2.5. Google Ads Editor is available for Windows 7 or later and MacOS 11 or later. Download the newest version of Google Ads Editor
  • New features:
  • App URL for App Install Ads:
  • You can now add app deep links for App Install Ads through the App URL field, similar to App Engagement Ads.
  • Automatically created assets in Ad Strength of responsive search ads:
  • Ad Strength of responsive search ads will take automatically created assets into account to ensure that Ad Strength results are accurate.
  • Asset source in asset report:
  • The “Asset source” column is now available for channel level, asset group level, and ad level asset reports. This column enables you to differentiate between automatically created assets and advertiser provided assets.
  • Additional fields in Discovery product ads:
  • Discovery product ads now support the following additional fields:
  • Videos
  • Long headline
  • Path 1
  • Path 2
  • In-feed video ads:
  • Editor now supports in-feed video ads in Discovery campaigns. In-feed video ads have features of both Discovery ads and responsive display ads.
  • Text mode for selecting videos:
  • You can now switch between the video picker and text mode in the video asset library. In Editor v2.4, a video picker was used to select videos to be added to ads. With text mode, you can now enter raw video IDs to select videos.
  • Campaign level broad match:
  • Editor now supports the broad match keywords campaign setting. When enabled for a campaign, only broad match keywords can be added. Any existing non-broad match keywords will be changed to broad match.
  • Video view campaigns:
  • Editor now supports Video view campaigns, which are Video campaigns with Target CPV bid strategy and multi-format video ads.
  • Search themes in Performance Max campaigns:
  • Editor now supports search themes in Performance Max campaigns. Search themes allow you to provide Google AI with valuable information about what your customers are searching for and which topics lead to conversions for your business.
  • Replace Text tool for product groups:
  • You can now use the Replace Text tool to replace pieces of text throughout all components of a product group. For example, this can be used to quickly fix a brand name that was consistently mistyped, wherever it appears in the set of product groups.
  • Device targeting in Discovery campaigns:
  • You can now enable mobile carrier targeting, and campaign level device bid adjustments for desktop, mobile, tablet, and TV in Discovery campaigns. For bid adjustments, the only adjustments allowed are 0% and -100%.
  • Brand settings for Search and Performance Max campaigns:
  • Editor now supports brand settings for Search and Performance Max campaigns, specifically:
  • Brand restrictions for Search
  • Brand exclusions for Performance Max
  • Features related to Dynamic Search Ads in Performance Max campaigns:
  • Editor now supports features related to Dynamic Search Ads in Performance Max campaigns, including:
  • Adding Dynamic Search Ads in Performance Max campaigns
  • Specifying page feeds to use in your Performance Max campaigns
  • Supporting webpage targeting for asset groups
  • Ad format controls for Video reach campaigns:
  • You can now choose the ad formats that show for Video reach campaigns, including:
  • In-stream ads
  • In-feed ads
  • Shorts ads
  • Ad group level location and language targeting for Demand Gen campaigns:
  • You can now configure your language and location targeting for Demand Gen campaigns at the ad group level. Note that you can only choose the level of targeting during campaign creation, and it can’t be changed afterwards.
  • Dynamic Search Ads campaigns to Performance Max upgrade tool:
  • Editor now shows recommendations to upgrade your Dynamic Search Ads campaigns to Performance Max. When you apply this recommendation, a special tool will run and create a migrated Performance Max campaign. You can apply multiple recommendations at the same time to migrate Dynamic Search Ads campaigns in bulk.
  • In the tool, you can monitor the status of each campaign migration per account. Note that Google Ads Editor will be unavailable until the migration process is complete.
  • After the migration process is complete, the tool will download the draft campaigns and show if any upgrades failed. The downloaded draft campaigns will also show any errors that need to be fixed, such as missing assets. After the errors are fixed, the recommendations are applied in real-time.

New in Google Ads Editor 2.4 (Jul 6, 2023)

  • New features:
  • Video asset library:
  • All of the videos used in the account can now be found in the video asset library. You can find the video asset library by going to Shared Library > Asset Library > Videos. You can also implement video picker and display meta data for each video.
  • Implement video picker: A searchable list of videos is already used in the account and available to be added to ads.
  • Display metadata for each video: Thumbnail, title, channel name, and duration.
  • Multi-account overview:
  • The “Overview” tab now shows a summary across multiple accounts. Previously, it could only show one account at a time.
  • Google Drive integration:
  • With Google Drive integration, Editor now supports export to or import from Google Drive. You can also share files in Drive with other users.
  • Note: Google Sheets are not supported in this release.
  • Scheduled Post:
  • You can now schedule your posts for a specified time.
  • Editable product groups and listing groups:
  • Product groups and listing groups can now be added and modified within Editor, in a dialog that makes it easier to view and maintain their tree-like structure for campaigns using Merchant Center product feeds. Previously, the only way to manipulate product groups and listing groups was via CSV import.
  • One YouTube Network:
  • All Video campaigns now target YouTube Search and YouTube Video networks, so these options are removed from Editor. Only the Video Partners setting remains.
  • Video enhancement opt-out:
  • A setting to enable or disable video enhancements for Video campaigns.
  • Download:
  • “Download” (previously known as “Get recent changes”) allows you to download previously downloaded campaigns, item types, and optimize downloaded data or the combination of all 3 choices. You can also schedule downloading a campaign or other item types.
  • Deprecated features:
  • Updated validations for geo targeting / exclusion methods:
  • The Area Of Interest ("People interested in your locations") geo targeting method is mostly deprecated. It’s only allowed for Discovery campaigns. In addition, the Don't care ("People in or interested in...") exclusion method is disallowed in Search, Display, Shopping, and Performance Max.

New in Google Ads Editor 2.3 (Jun 23, 2023)

  • New features:
  • File support for image assets:
  • File support is now available for image assets. Conveniently import and export image assets as files.
  • Card view for image assets:
  • View your image assets as cards in addition to the table view.
  • Asset support:
  • Note:
  • Legacy data will be deprecated when assets are upgraded. Learn more About assets upgrade.
  • The type list shows rearranged asset tables under the "Asset Library" folder.
  • Full support is available for the following assets:
  • Image assets. Legacy image assets are being migrated to upgraded assets.
  • Automatically created assets. Editor will automatically create assets and show them along with the assets you provide.
  • Location assets. Legacy location assets are being migrated to upgraded assets.
  • Business information assets. Complement text ads with your business information, such as name and logo.
  • Primary Display Status buttons:
  • Certain Primary Display Status (PDS) reasons are now clickable buttons. For example, you can click on the reason why a campaign may not be serving and go to a page where you can fix the issue. The “Limited by budget” PDS button opens the edit panel on the budget text field, while the “Limited by bidding target” PDS button opens the edit panel on the bid strategy field.
  • Primary Display Status support:
  • More PDS reasons are also available, including:
  • Limited by bidding target
  • Limited by budget soon
  • Performance Max text asset automation:
  • You now have the ability to opt-in or opt-out of text asset automation for Performance Max campaigns. You can find this in the edit panel under “Automatically created assets,” along with Final URL expansion.
  • Add Google video partners recommendation:
  • Editor now shows recommendations to add Google video partners. When you enable this recommendation, you can use the same targeting options across video partners for your video campaigns.
  • Bid explorer:
  • Editor now shows several recommended bids that include projected improvements for each option. This feature is available for Target CPA and Target ROAS bid strategies. You can use the bid explorer to raise your Target CPA or lower your Target ROAS.
  • Location targeting:
  • Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.” Show your ads to users within a certain distance from your business or other places of interest.
  • Discovery ads and campaigns with product feeds support:
  • Editor now supports Discovery ads and campaigns with product feeds. Show your products in Discovery ads when you add product groups to your campaign.
  • Proper pluralization in messages:
  • Messages are now updated with the correct form of pluralization, which supports other languages. There are 2 plural forms available for English and up to 6 plural forms for other languages.
  • Notifications:
  • More notification types are now available in Editor 2.3. Editor users will now be more fully informed about the status of and key events occurring for their accounts. For notifications where the issue can be resolved in Editor, users can do so immediately. For notifications that require a visit to Google Ads online, deep links will be provided to the page in question.
  • Deprecated features:
  • Top content bid adjustment:
  • The "top content bid adjustment" setting is no longer supported and it has been removed in Editor 2.3.
  • Create Dynamic Search Ads recommendation:
  • Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

New in Google Ads Editor 2.2 (Jun 23, 2023)

  • New features:
  • Asset libraries:
  • New features include added support for enhanced leveraging of images in asset libraries. Editor also supports:
  • Adding, removing, and renaming images
  • Assigning images to folders
  • Integrating asset library features into the image picker, for example, filtering by folder and searching by asset name
  • Note: You have the option to download all of your assets or only those which are associated with ads or asset groups, with respective impact on download time.
  • Notifications are now built into Editor:
  • Starting today, you’ll be able to use notifications to help you get the critical information you need to manage your accounts quickly in Editor. We’ve added alerts to let you know when there are active notifications for review. And, with the new notifications button, you get one-click access to notifications directly from the toolbar.
  • Note: This includes Editor-specific notifications only. Notifications on the Google Ads web interface may differ.
  • New UI for editing ad schedules:
  • Editor now provides a dialog to visually edit ad schedules for campaigns and certain ad assets. Previously, ad schedules could only be changed by CSV import or by copying from another campaign or asset.
  • Support-friendly network logs:
  • Logs containing API errors and details of the operations that triggered them are now provided in an easy-to-understand format.
  • Out-of-sync indicator:
  • Editor will now periodically check to determine if account changes have been made since the last sync and notify you to sync them if needed.
  • Note: Not all changes may be detected. It’s still recommended to get recent changes before posting, especially if you've reason to believe others are actively working in the same account.
  • Global offers:
  • In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:
  • Make the country of sale optional (allow it to be empty or cleared if it’s not already empty)
  • Include support for an optional feed label
  • Recommended budgets for Video action campaigns:
  • Editor will now show a recommended budget based on your Target CPA bid for Video action campaigns. It will also warn you if your current budget amount is below this recommendation.
  • Target frequency for video campaigns:
  • Editor now includes full support for Target frequency video campaigns.
  • Video campaigns with shopping:
  • Editor now supports all video campaign sub-types (except Outstream and Audio) via the shopping setting (Product feed) and product groups.
  • This feature was added for “Video-Drive Conversions” campaigns with the release of Editor v2.1. Editor v2.2 simply extends this functionality to other video sub-types.
  • Support for more recommendation types:
  • Editor provides support for additional recommendation types, including the ability to add lead form ads to get more leads.
  • Basic support for all recommendation types:
  • Basic support for additional recommendation types is now shown in Editor. Recommendation types appear under Recommendations > Other recommendations.
  • Note: While it’s now possible to see the recommendation description, along with OptiScore and other stats, these basic recommendation types cannot be applied using Editor.
  • Optimized targeting:
  • The ad group "Targeting expansion" setting slider has been replaced with an "Optimized targeting" setting, which can now be enabled or disabled with a checkbox.
  • Deprecated features
  • Gmail display campaigns support:
  • Editor version 2.2 no longer supports Gmail display ads and campaigns.

New in Google Ads Editor 2.1 (Jun 23, 2023)

  • New features:
  • Table header recommendations:
  • Editor now shows a list of recommendations applicable to the currently viewed item type in the toolbar above the main table, so that these recommendations are featured even more prominently.
  • Primary Display Status
  • The Primary Display Status (PDS) shows more information for campaigns. For example, it now includes reasons why a campaign may not be serving.
  • Overview recommendation cards:
  • New overview cards are now available for:
  • Top recommendations
  • Asset performance
  • Asset group status
  • Recommendations:
  • Added support has been added for more recommendation types, including:
  • Set a target ROAS to capture upcoming traffic increases
  • Set a target CPA
  • Upgrade your Local campaigns to Performance Max
  • Use Display Expansion
  • Warning dialogue for cross-account copy and paste
  • Editor supports copying items in one account and then pasting them into another. However, it can’t duplicate certain information tied to a particular account. When the copied items contain references to account-specific data and you paste these into another account, Editor will drop that data and the resulting copy will be incomplete.
  • Editor now shows a detailed warning listing all data types that would be dropped when the user initiates a cross-account paste operation.
  • Validate aligned budget or bid strategy
  • To prevent the deletion of an aligned shared budget, Editor now shows an error when a campaign is using a shared budget but not its associated portfolio bid strategy, or vice versa.
  • In the budget editing dialog, Editor now shows the name of the associated strategy when an aligned budget is chosen. In the bidding dialog, it now shows the name of the associated budget when an aligned strategy is chosen.
  • Video-Drive conversions campaigns with shopping
  • Editor now supports the shopping setting (Product Feed) and product groups for “Video-Drive conversions” campaigns.
  • Final URL expansion:
  • Added support for "Final URL expansion" setting in Performance Max campaigns.
  • Initial view on start-up
  • Editor now allows you to specify one of the following views when a new window opens:
  • Overview
  • Campaigns
  • The view shown when Editor was previously closed
  • Global offers:
  • In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:
  • Make the country of sale optional (you can allow it to be empty or be cleared if it’s not empty)
  • Include support for an optional feed label
  • Lead form: custom questions, age question
  • In lead form assets, Editor now supports custom (free-form text) questions, rather than limiting to a predefined set of questions.
  • Editor now allows any age between 18 and 65 for the "Are you over X years of age?" question. Previously, this was limited to 3 options: 18, 21, and 25.
  • Lead form assets at account level:
  • Editor now allows attaching lead form assets at the account level, and disabling them at the campaign level. Previously, they could only be attached at the campaign level.
  • Budget Explorer
  • Editor now provides 3 possible budgets when making suggestions in the edit pane, including potential stats improvements. If a campaign or shared budget has a budget-raising recommendation associated with it, the budget editing dialog will now show 3 pre-computed budget points with stats and will automatically compute stats for a manually entered budget.
  • Deprecated features:
  • Remove deprecated recommendation:
  • "Include Display Network" option is no longer available for standard Shopping campaigns. It's always set to “Disabled”.

New in Google Ads Editor 2.0 (Jun 23, 2023)

  • New features:
  • Performance Max campaigns:
  • Google Ads Editor 2.0 fully supports Performance Max campaigns, asset groups and product groups.
  • Updated onboarding for new users:
  • When a new user runs Editor for the first time, a sequence of tips is shown, pointing out important parts of Editor UI with brief explanations. The tips could be recalled at any time by clicking Help, then Tutorials, then New user introduction.
  • The set of tips covers a variety of Google Ads Editor features including the following:
  • How to work with images
  • Recommendations
  • Advanced features within Download selection dialog
  • CSV import
  • Make Multiple Changes tool
  • Account Manager dialog
  • Scheduled download
  • Custom rules
  • Advanced search
  • Shared library
  • How to search for and fix errors
  • How to customize your account tree and type list
  • Custom actions and action triggers:
  • A custom action is a task that you can save in your account so that you can easily re-run the task (for example, you can save the action to run the “Replace Text” tool on keywords in a specific search, and replace keyword A with keyword B). Custom actions can be used for frequently repeated tasks, such as adjusting bids based on stats.
  • With action triggers, you can automatically run one or more custom actions when a certain event occurs (for example, when a particular error or a custom rule violation is detected).
  • New supported recommendations:
  • Google Ads Editor supports the following recommendation types:
  • Fix your conversion tracking
  • Fix your conversion action with no activity
  • Fix your conversion action with a conversion rate drop
  • Improve your responsive display ads
  • Conversion goals:
  • Google Ads Editor 2.0 supports conversion goals. You can use Google Ads Editor to take the following actions:
  • View a list of standard goals available at account level
  • Choose for each such goal whether it should be targeted as account goal
  • Choose a list of standard goals for a campaign or switch the campaign to use account goals
  • Increased validation requirements for "Video - Drive conversions" campaigns
  • If you use "Video - Drive conversions" campaigns, you’ll be required to use "YouTube Search" or "Include video partners" network targeting on the Campaign edit pane under “Video networks.” Existing campaigns that don’t use this targeting will still be allowed; but new campaigns must target all 3 video networks. New ad groups in these campaigns must have the "Responsive video" type.
  • Type lists sortable alphabetically or by entity count
  • The types in the “Manage” section at the bottom left of the Editor window (also known as type navigation) can now be sorted alphabetically or by entity count (so the types with more items are nearer the top). The option is behind the 3-dot menu at the top right of the type navigation section.
  • Path 1 and Path 2 fields for responsive video ads
  • Responsive video ads now support 2 additional fields—Path 1 and Path 2.
  • More overview cards:
  • You will be able to find the following overview cards in the latest version of Google Ads Editor 2.0:
  • Custom rules
  • Optimization score
  • Top campaigns
  • Top ad groups
  • Top keywords
  • Top video ads
  • Image library:
  • This feature will allow you to manage large numbers of images, and select images for ads in bulk.
  • Asset report:
  • You can now download and view an asset report for ads of certain types and for certain advertising channels. This new functionality is similar to the ad asset report in Google Ads UI found by navigating to Ads & assets > Ads > View asset details.
  • Shared Audience support:
  • In Google Ads Editor 2.0, you can create and edit shared Audiences and attach them to ad groups and asset groups.
  • Deprecated features
  • Remove deprecated recommendation:
  • The "Add ad suggestions" recommendation has been deprecated and has been removed from Google Ads Editor 2.0.

New in Google Ads Editor 1.5.2 (Dec 16, 2020)

  • Filter by account, campaigns, ad groups, or all items with the same label
  • Filter by label
  • Image extensions
  • Shortcut to jump to previous type
  • Improved messages for account limit errors
  • Update to statistics columns
  • Check ad strength for responsive search ads
  • Check ad strength for responsive display ads
  • Detailed recommendations
  • Merchant feed for App campaigns
  • Dynamic ads feed
  • Tips for new users
  • App pre-registration campaigns
  • Business name for Local ads
  • More recommendations

New in Google Ads Editor 1.4.4 (Sep 3, 2020)

  • New:
  • Combined audiences
  • You can now edit combined audiences, which is a form of audience targeting. You won’t be able to create new combined audiences in Editor, but you can assign or remove them from campaigns and ad groups, similar to user lists and custom audiences.
  • Location groups:
  • You can now assign location groups to your campaigns in Editor.
  • Video Sequence campaigns:
  • Editing of video ad sequence campaigns is now available. You can modify campaign settings, as well as existing ad groups and ads. You won’t be able to create new ad groups and ads for your video ad sequence campaigns.
  • Recommendations:
  • You can now apply account Recommendations in bulk using Editor.
  • Local campaigns:
  • Local campaigns are now available in Editor.
  • Improved Errors:
  • Editor will display improved messages and link to a helpful article for some of the most commonly received errors at time of posting.
  • Accelerated delivery:
  • Accelerated ad delivery is no longer available in Google Ads, and all budgets will now use standard delivery. The accelerated ad delivery field has been removed from Editor.

New in Google Ads Editor 12.6.1 (Jan 16, 2019)

  • New targeting demographics:
  • Reach the people that are most likely to be influenced by your products or services, by showing your ads to customers who meet new, advanced demographic criteria that you set. Learn more About demographic targeting.
  • Custom rules updates:
  • Custom rules now apply to all campaigns, including all enabled, paused, pending, or draft campaigns. However, custom rules won’t apply to removed or finished campaigns.
  • Your audience list must have at least 1,000 active users. If your audience list has fewer than 1,000 active users (updated from 100 active users) and you want to use it for a Search campaign or ad group, your ads won’t serve against this list until more active users are added.
  • If your expanded text ad doesn’t include a second description and a third headline, you’ll be reminded to enter them to help improve your click-through rate (CTR).
  • Your tracking template must use the HTTPS protocol. If your tracking template uses HTTP instead of HTTPS, you’ll be reminded to update the tracking template. Using HTTP in the tracking template can disrupt your click measurement and redirect systems.
  • Account-level call reporting:
  • Instead of turning on call reporting for each campaign or ad, you can now turn it on at the account level so that you don’t miss out on any reports. Learn more About call reporting.
  • Recommended budget:
  • You’ll see a recommended budget column in your "Campaigns" table if you missed out on 10% or more of your potential traffic in the last week. The recommended budget is the daily budget amount you would have needed to get more of your missed impressions in the last 7 days.
  • New headlines for call-only ads:
  • Call-only ads have two new optional fields: Headline 1 and Headline 2. More ad text gives you more room to explain your value proposition to potential customers, and show what your products or services do.
  • Calls-to-action for TrueView in-stream ads:
  • "Call-to-action" and "headline" fields for TrueView in-stream ads are now available for all video campaigns. Learn how to Create a TrueView for action campaign.
  • Bidding updates:
  • Along with the existing recommended targets that show when you choose a bid strategy for your Search campaigns, you’ll also see a recommended Target cost-per-acquisition (CPA) if one exists.
  • When you create a new Search campaign in AdWords Editor using an account that is conversion-tracked, and you don’t set a bidding strategy, your new campaign may default to using the Target CPA bid strategy (if a recommended Target CPA is available).
  • Along with Target CPA bidding, this version of AdWords Editor also supports:
  • Target cost-per-thousand impressions (CPM) bidding (at the ad group level)
  • Target return on ad spend (ROAS) bidding (at the ad group level)
  • Target impression share bidding
  • Maximize conversions bidding
  • Bumper ads for video campaigns:
  • Bumper ad groups (and bumper ads) are now available for standard video campaigns. Learn how to Create a video campaign with bumper ads.
  • New device for targeting:
  • Now you can target your ads to TV screens as well as desktop, tablet, and mobile devices. TV screen device targeting works for Display and Video campaigns, can be included in reporting, and can be applied at the campaign or ad group level. Learn more about campaign device targeting.
  • Enhanced filters
  • Previously, when filtering campaigns or ad groups in AdWords Editor, whatever you entered in the search box is exactly what AdWords editor would search for. For example, if you searched for New Campaign, AdWords Editor would search for campaigns or ad groups that contained the entire phrase New Campaign.
  • In the new version of AdWords Editor, the search function has been improved, allowing you to get more specific when searching for campaigns or ad groups.

New in Google Ads Editor 12.5.2 (Aug 28, 2018)

  • More text in expanded text ads:
  • We recently made changes to expanded text ads so that you have more room to convey your message to customers. Now you can add a third headline and a second description, and each description field has a 90-character limit.
  • New description line for Dynamic Search Ads:
  • Dynamic Search Ads have more space for you to get your message across to potential customers. Now you can add a second description line, and both description fields have a 90-character limit.
  • Ads:
  • Longer descriptions for call-only ads:
  • In call-only ads, the character limit on the description field has been increased to 90 characters.
  • New custom rule: Sitelinks with no descriptions:
  • Sitelink extensions with description text can improve your CTR, and this custom rule will warn you if you try to add or edit sitelink feed items that don’t have description text associated with them.

New in Google Ads Editor 12.3.1 (May 1, 2018)

  • View a Search terms report:
  • View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report
  • Use filter functions:
  • With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions
  • Make edits in CSV import:
  • When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file
  • Account-level extension associations:
  • You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation
  • Interest categories in Search and Shopping campaigns:
  • Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.
  • Custom intent audiences:
  • With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting
  • TrueView for action:
  • TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor
  • Shopping inventory filters:
  • Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import. Learn more
  • Freezable columns:
  • In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items. Learn more
  • Faster policy reviews when uploading ads:
  • For text ads, an improved policy check speeds the time to upload your ads.
  • Responsive search ads:
  • A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads.

New in Google Ads Editor 12.2.1 (Nov 14, 2017)

  • AdWords Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads.
  • Gmail asset-based ads:
  • Asset-based ads in Gmail are now fully supported in AdWords Editor.
  • Campaign total budgets:
  • Video campaigns now have the option of choosing Campaign Total budget type.
  • Custom rules updated:
  • New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups.
  • Semantic location:
  • You can now set a bid modifier to target your ads by location with AdWords Editor.
  • Promotion extensions:
  • Promotion extensions are now fully supported by AdWords Editor.
  • Life events:
  • “Life events” is now a category of audience targeting.
  • Video campaign extensions:
  • All video campaign extensions are now supported.
  • Ad group level ad rotation:
  • Ad groups can now be set to so ads rotate.
  • Expanded language targeting:
  • Campaign language targeting in now available for Bengali, Tamil, and Telugu.

New in Google Ads Editor 12.1.2 (Nov 3, 2017)

  • Expanded Dynamic Search ads:
  • You can now use AdWords Editor to create and edit expanded Dynamic search ads.
  • Showcase ads:
  • AdWords Editor now supports Shopping Showcase ads and ad group types.
  • New campaign goal for UAC:
  • Universal app campaigns now include the “In-app actions” goal to target users who are likely to complete the specific in-app actions you’ve set up for your campaign.
  • First position bidding:
  • The Advanced Bid Changes tool now includes First position bidding to help you get the most reach for your budget.
  • Keyword display tools:
  • The new Keyword display width column shows the length of keyword text in display units to help users judge text limit. Note: This column will be hidden by default.
  • Show campaign violations:
  • You can now view campaign and ad groups that violate your custom rules. These violations will not be separate from other error and warning messages in your account.
  • Download more metrics:
  • You can now download metrics for first position bid, ad relevancy, landing page experience, and click-through-rate.

New in Google Ads Editor 12.0.4 (Sep 7, 2017)

  • Custom rules:
  • This version lets you create and edit custom rules that notify you of violations to best practices before posting changes.
  • Faster version downloads:
  • AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster.
  • New design:
  • Version 12 features a new design with easier navigation.
  • Maximum conversions bidding:
  • This version provides full support for the Maximum conversions bid strategy.
  • More videos and images for universal app campaigns:
  • You can now include up to 20 videos and 20 images in universal app campaigns.
  • New optional fields for responsive ads:
  • Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”

New in Google Ads Editor 11.5.8 (Aug 19, 2016)

  • Expanded text ads:
  • This version provides full support for expanded text ads.
  • Search improvements:
  • Several improvements were made to the search bar to make it easier to find what you're looking for.
  • Multiple account posting:
  • You can now post changes to multiple accounts at the same time.
  • Mobile app engagement ads:
  • Version 11.5 lets you create and edit mobile app engagement ads.
  • Structured snippets:
  • This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services.
  • Multiple account import and export:
  • You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.
  • Filter by type:
  • When downloading campaigns, you can now use the “Select by type” option to choose certain types of campaigns, such as all Shopping campaigns.
  • Sorting multiple columns:
  • Version 11.5 lets you sort multiple columns.
  • Aggressive targeting optimization:
  • New ad groups created in mobile app installs campaigns are set to “aggressive targeting optimization” by default.
  • Optional landscape image for app install ads:
  • Version 11.5 lets you upload an optional landscape image when you create an app install ad.

New in Google Ads Editor 11.4.3 (Jul 26, 2016)

  • Faster campaign creation:
  • The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”
  • Ads and extensions are separated in navigation:
  • In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”
  • App extensions:
  • You can now create and edit app extensions in AdWords Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad.
  • Review extensions:
  • AdWords Editor now fully supports review extensions, which highlight third-party reviews in your ads.
  • Mobile app installs:
  • You can now create mobile app installs campaigns for your Display Network ads in AdWords Editor.
  • Broad match modifier in duplicate keywords tool:
  • The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option.
  • Target CPA bid strategy:
  • You can now change your campaign’s bid strategy to Target CPA.
  • Frequency capping:
  • To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported.

New in Google Ads Editor 11.3.2 (Feb 29, 2016)

  • Video campaigns:
  • TrueView video ads are an interactive way to engage your customers on YouTube and across the Internet. Version 11.3 lets you create and edit standard TrueView video campaigns. You can add content exclusions and change your targeting methods to help control who sees your ads. You can also change other settings, such as your maximum cost-per-view (max CPV). Keep in mind that TrueView for shopping and mobile app installs campaigns aren’t supported.
  • Callout extensions:
  • You can now create and edit callout extensions for your campaigns and ad groups. Callout ad extension lets you include additional text with your search ads. This lets you provide detailed information about your business, including products and services you offer.
  • HTML5:
  • AdWords Editor now supports HTML5 ads.
  • Recent changes selection:
  • Version 11.3 adds an option to have newly created items selected when "Make changes in duplicate items" is turned on.
  • Meta-words in Append Text tool:
  • This version lets you use meta-words, such as "[campaign]" and "[ad group]" when using the Append Text tool.
  • New user list types:
  • Two new user list types are now available in the user list picker: "Customer list" and "Similar."

New in Google Ads Editor 11.2.3 (Dec 18, 2015)

  • Spell-check dictionaries: You no longer have to copy your spell-check dictionaries every time there's a new AdWords Editor version.
  • Limit on posting product groups: This fix improves performance when you upload certain changes to product groups.
  • Mac keyboard delete key: Mac users can now use the delete key without holding down the function key to remove items.
  • Option to open HTML file after export: When exporting an HTML file, you can now check a box to preview your file.
  • Linked extensions: This fixes an error when importing an archive or sharing file that contains linked extensions.
  • Mobile app categories: Mobile app categories are now available for languages other than EN-US.

New in Google Ads Editor 11.2.2 (Nov 20, 2015)

  • AdWords Editor version 11.2 has added several new features, including the ability to create and add call extensions and Shopping campaigns, along with several performance improvements.
  • Call extensions: Call extensions can be created and edited in the Shared library, and then added to campaigns and ad groups. Features include the ability to target mobile devices, track conversions, and create ad schedules.
  • Shopping campaigns: Shopping campaigns and product groups can be created and edited in AdWords Editor.
  • Stat downloads: AdWords Editor will now download and display all stats that are available in the web interface.
  • Auto-update: Starting with version 11.2, updates will be downloaded silently. Unposted changes will be backed up and available for import after you download account data again.
  • HTML export: Export a summary of your account to an HTML file that can be shared with anyone, including those who don’t have access to AdWords Editor.
  • Performance improvements: This update improves performance for several features, including manager accounts.

New in Google Ads Editor 11.1.3 (Aug 29, 2015)

  • This service release focuses on improved performance for labels, sitelinks, and CSV imports, along with minor bug fixes:
  • Labels: Several improvements to label associations and the ability to remove labels from keywords. Performance enhancements for accounts that have labels attached to many entities.
  • Sitelink uploads: Significantly increased upload speeds for sitelink associations.
  • CSV importing: Performance enhancements to allow faster importing for accounts with many ad groups.
  • Get recent changes (fast): Fixed problems with campaign bid modifiers and switching criteria between positive and negative values.
  • Campaign ad schedules: Newly created campaigns will post ad schedules.
  • Accounts manager: Improved speed and performance when dealing with a large number of managed accounts.
  • Validation: The local validation feature no longer displays incorrect errors for valid changes, and validation allows for ad customizers in dynamic search ads.
  • Find duplicate keywords: Search results are not case-sensitive.
  • Make multiple changes: Removed the "Replace" option from the "Make multiple changes" tool on the Product partitions tab to prevent errors when posting changes.
  • Spell checker: Mac computers with Retina displays correctly display Editor’s spell checker.
  • Application improvements: Various stability and performance improvements.

New in Google Ads Editor 11.1.2 (Jun 11, 2015)

  • This service release fixes several issues in the following areas.
  • Replace text: AdWords Editor can replace text in final URLs and final mobile URLs.
  • Ad group targeting: Fixed an issue that warned users that an ad group had no targeting criteria, even if a mobile app or mobile app category was targeted.
  • Negative search: Improvements to the accuracy of negative search.
  • “Default:” and “any:” searches: Includes final URLs and final mobile URLs.
  • Cost per conversion stats: Downloaded with stats sync.

New in Google Ads Editor 11.1 (Jun 11, 2015)

  • Upgraded URLs:
  • AdWords Editor now supports upgraded URLs and tracking management. Destination URLs can still be changed in the edit panel, and final URLs are located under the “URL Options” tab in the edit panel. Ads can be upgraded without resetting their historical statistics.
  • Labels:
  • Creating and managing labels allows you to quickly group ads according to your preferences. You can add multiple existing labels to any campaign, ad group, ad, or keyword, and filter them by one or more labels. New labels can be created in the Shared library.
  • Call-only ads:
  • Create call-only ads directly in AdWords Editor and update them in the edit panel.
  • Account and type filtering:
  • The account tree and type list in the left sidebar each have new filtering options. The account tree filters by campaign type as well as the status of campaigns and ad groups. The type list filters by any type, including keywords, topics, placements, audiences, ages, type of ad, extensions, unused types, and more.
  • More improvements to search and image search:
  • The search field accepts multiple search terms (one per line) and returns results that match any of the terms. You can also select an image and search for all ads using the same image.
  • Spell-check in other languages:
  • You can download language dictionaries and add them to AdWords Editor to perform spell-checks in other languages. English spell-check is still automatically supported.
  • Mobile interest categories:
  • When targeting ads to mobile users, use interest categories to further refine the intended audience.
  • Mobile App Targeting:
  • Target mobile app users, refining your audience by which apps and app store they use, or use negative mobile app terms to exclude certain apps.
  • Mobile OS version targeting:
  • In addition to targeting mobile ads by operating system, you can now select specific versions or sets of versions for each operating systems.

New in Google Ads Editor 11.0.3 (Feb 12, 2015)

  • This release fixes several issues to improve performance and reliability:
  • Sitelinks data: All sitelinks data is recognized during import.
  • Template ads: All template ads can be uploaded.
  • Statistics download (Windows): Downloading ad statistics on Windows has been fixed.
  • Duplicate shared sitelinks: Yellow warning error will appear when shared sitelinks are duplicated.
  • Navigational shortcuts: “Go to” navigational keyboard shortcuts are now available.
  • Export account view: “Export current selection...” is available from the account tree.
  • Combined bid types: "Set bids no higher than..." bidding can be used in conjunction with "Raise bids to first/top of page estimate" bidding.
  • Image ad search: Searching for image ads will use the image name by default.
  • Sortable columns: Keyword quality score, first page bid, and top of page bid columns can be sorted.
  • Sortable image dimensions: Image ads can be sorted by image dimensions.
  • Statistics numbers: Actual statistics values won’t be rounded up when applying filters or searching for values.

New in Google Ads Editor 11.0 (Feb 12, 2015)

  • Redesigned interface:
  • AdWords Editor has an updated interface for easier account navigation and management, including: a visual refresh, updated layout, re-organized options and settings, streamlined data view and toolbar, more prominent search, and revamped tools. The redesign allows you to both quickly perform common tasks and access advanced features and settings.
  • Type list:
  • The type list (which includes Keywords, Ads, Ad groups, Campaigns, etc.) is now located in the sidebar, under the tree view. Click any item type to update the data view. You can also see the number of items (for example, the number of keywords) for your selected campaign or ad group.
  • Pop-out windows:
  • Open pop-out windows by selecting your account or any number of campaigns and/or ad groups, then double-clicking a type in the type list or clicking the pop-out arrow icon. Pop-out windows allow you to view different parts of your account, campaigns, or ad groups at the same time.
  • More powerful accounts manager:
  • The accounts manager now allows you to add and manage an entire MCC account, as well as download data for multiple accounts at the same time. You can also view the total number of changes, errors, and warnings in an account from the accounts manager.
  • Open multiple accounts side-by-side:
  • The accounts manager allows you to view and edit multiple accounts side-by-side, including accounts from an MCC account. Copy and paste or drag-and-drop items from one account window into another account.
  • Multi-select items:
  • Select multiple campaigns or ad groups within the tree view using Ctrl + click (Windows) or ⌘ + click (Mac). You can view items within any combination of campaigns and ad groups, as well as paste items into multiple campaigns and ad groups at once.
  • Faster account navigation, download, and upload speeds:
  • Experience improved account download and upload speeds, as well as faster navigation and a streamlined experience within AdWords Editor.
  • Make multiple changes tool:
  • The Make multiple changes tool automatically organizes your text into rows and columns to allow you to add, update, or remove multiple items at once.
  • Undo and redo multiple changes:
  • Undo one or more changes in succession with Ctrl + Z (Windows) or ⌘ + Z (Mac), and redo one or more changes in succession with Shift + Ctrl + Z (Windows) or Shift + ⌘ + Z (Mac). The Undo/Redo menus show your recent changes and allow you to select specific changes to undo or redo.
  • Improved search
  • Advanced search now allows you to:
  • Apply multiple search criteria to your search.
  • Edit an existing search by double-clicking the search criteria.
  • Save your searches for future use.
  • Apply filters to refine your search results.
  • Use text shortcuts to enter advanced searches directly into the search bar.
  • Keyboard shortcuts:
  • Navigate and create items in your account using keyboard shortcuts. To view a list of available keyboard shortcuts, select Help > Shortcuts in the application menu or press Ctrl + Shift + / (Windows) or Alt + Ctrl + Shift + / (Mac).
  • Shared bidding strategies and sitelinks:
  • The Shared Library in AdWords Editor includes shared bidding strategies and shared sitelinks.

New in Google Ads Editor 10.6 (Nov 5, 2014)

  • “Mobile app installs” campaigns:
  • “Mobile app installs” campaign management is now available in AdWords Editor. “Mobile app installs” campaigns can only be created in the AdWords frontend. If you copy or import an individual “Mobile app installs” campaign to AdWords Editor, it will be duplicated as a “Search Only” or “Display Only” campaign.
  • App install ads:
  • App install ads are now available in AdWords Editor. You’ll find app install ads on the Text ads tab, and image app install ads on the Image ads tab.
  • Campaign type column:
  • On the Campaigns tab, the newly added “Campaign type” column allows you to
  • View or edit existing campaign types (not all campaign types can be changed once the campaign has been created).
  • Import changes to existing campaign types with XML/CSV or export to XML/CSV/HTML.
  • If a campaign type isn’t specified in the “Campaign Type” column, the “Networks” column will still be used to determine your campaign type.
  • Shopping campaign settings:
  • Additional Shopping campaigns settings are now available in AdWords Editor:
  • Enhanced cost-per-click (ECPC) bidding can be enabled for Shopping campaigns.
  • Product Listing Ads can now be paused.
  • Targeting optimization setting:
  • For new ad groups created in AdWords Editor, the default Targeting optimization setting is “Conservative.” (Previously, the default setting was “Disabled.”)
  • Sitelink character limit:
  • The sitelink character limit has been updated to 25 characters.
  • Replaced “delete” with “remove”:
  • AdWords has replaced most instances of the word "Delete" with “Remove.” For example, you will “Remove” a campaign rather than “Delete” it. In an AdWords Editor CSV export, the status “Deleted” will be replaced with “Removed.”
  • In some situations, you may still be able to permanently delete an item in AdWords Editor if it was never posted to AdWords. For example, an unposted change made in AdWords Editor can be permanently deleted.

New in Google Ads Editor 10.5 (Nov 5, 2014)

  • Shopping campaigns:
  • Shopping campaign management is now available in AdWords Editor. You can view and update Shopping campaign settings, but campaigns and ad groups can only be created in the AdWords frontend. If you copy or import an individual Shopping campaign to AdWords Editor, it will be duplicated as a Search Only campaign, without product groups.
  • Product groups:
  • Within a selected Shopping campaign, product groups (also known as product partitions or shopping criteria) are available under Targeting. You can, among other basic tasks
  • Download from or upload product groups to the AdWords frontend.
  • Bulk edit product group bids and destination URLs.
  • Switch a product group between Biddable and Excluded.
  • Import changes to existing product groups with XML/CSV or export to XML/CSV/HTML.
  • AdWords Editor doesn’t allow you to create, remove, or pause product groups.
  • Removed ads no longer downloaded:
  • AdWords Editor no longer downloads removed ads. The "Hide deleted ads" setting has been removed.
  • Conservative or aggressive targeting:
  • Targeting optimization settings (on the Ad Groups tab) for Display Network only campaigns now includes Conservative targeting and Aggressive targeting options.
  • In-market audiences:
  • The "In-market buyers (ROI)" interests category is now available when assigning audiences in AdWords Editor.

New in Google Ads Editor 10.4 (Nov 5, 2014)

  • Bids and bid strategies
  • AdWords Editor now includes more options for managing bids and bid strategies
  • Update bid strategies for campaigns, ad groups, and keywords.
  • Apply flexible bid strategies from your AdWords account's shared library.
  • Edit bids independently of the campaign bid strategy, e.g. adding CPM bids in a CPC campaign.
  • Copy or move items with their bid strategies within an account or to a different account.
  • Search and Display Network settings:
  • Four AdWords campaign types are now available in AdWords Editor: Search Network only, Search & Display Networks, Search Network with Display Select, and Display Network only.
  • You can view and update campaign network settings on the Campaigns tab and in CSV import files. To learn more about the changes and how to manage your campaigns, visit the network settings overview.
  • Engagement ads:
  • AdWords Editor now supports engagement ads with a new setting on the Ad groups tab. To create an engagement ad group, select Ad group type > Engagement for any newly added or pasted ad group.
  • Viewable CPM:
  • For manual CPM campaigns, you can now enable or disable viewable CPM on the Campaigns tab.
  • More image ad sizes:
  • The following image ad sizes are new in version 10.4: 300x100, 750x300, 750x200, 750x100, 950x90, 88x31, 220x90, 300x31, 320x100, 980x90, 240x133, 200x446, 292x30, 960x90, 970x66, 300x57, 120x60. To see a list of all supported sizes, visit the image ad help article.
  • Sitelink import improvements:
  • When you import shared sitelinks with the same text and different URLs, such as URLs with campaign- or ad group-specific tracking codes, the URLs now update correctly.

New in Google Ads Editor 10.3 (Dec 3, 2013)

  • Demographic targeting:
  • View and update your AdWords demographic targeting on the new Gender and Age tabs.
  • Include demographic targeting in import and export files.
  • Copy and paste demographic targets and exclusions between ad groups and campaigns.
  • Learn more about gender targeting and age targeting in the Help Center.
  • Audience targeting:
  • When you assign audiences to ad groups, a new set of interest categories is available under "Affinity categories (reach)."
  • Sitelink improvements:
  • Sitelinks can include two additional fields: Description line 1 and Description line 2.
  • View the approval status for sitelinks in the Status column on the Sitelinks tab and in the Approval status column in exported CSV files.
  • The new sitelink import setting gives you the option to import sitelinks with the same text and different URLs.
  • All sitelinks are now upgraded, so legacy sitelinks no longer appear in AdWords Editor.
  • Other changes:
  • Location targeting summaries: On the Campaigns tab, enable the Locations column to see a summary of each campaign's location targets.
  • Campaign settings: The following obsolete campaign settings no longer appear on the Campaigns tab or CSV import.
  • Enhanced campaign setting: All campaigns are now enhanced.
  • Platform targeting: All campaigns target all three platforms (desktop, mobile, tablet). You can still choose specific operating systems and carriers.
  • Display targeting optimization: Enable or disable targeting optimization on the Ad groups tab.
  • New default flexible reach setting: For ad groups in campaigns targeting the Search Network, the default flexible reach setting for audiences is now "Bid only." (The default for other targeting types is "Target and bid.")
  • New image ad dimension: AdWords Editor now supports 970x250 image ads.

New in Google Ads Editor 10.1.0 (May 25, 2013)

  • Enhanced campaigns:
  • Use the following features to manage your enhanced campaigns more efficiently.
  • Bid adjustments for placements, topics, and audiences.
  • Mobile bid adjustments at the ad group level (see AdWords blog).
  • Upgrade to enhanced campaigns with CSV import or the Add/update multiple campaigns tool.
  • Enter ValueTrack URLs with the {ifmobile} and {ifnotmobile} parameters (see AdWords blog).
  • Statistics:
  • View updated performance statistics on the following tabs:
  • Keywords tab: Twelve new columns show keyword performance on the Display Network.
  • Locations tab: Statistics are now available for each targeted location.
  • Audiences and Placements tabs: Statistics downloaded in AdWords Editor now match the statistics you see in your AdWords account for audiences, placements, and topics (shown on the Placements tab).
  • Other changes:
  • Use the following new image sizes for image ads:
  • 240x400, 250x360 (file size limit 50K)
  • 970x90, 980x120, 930x180, 580x400 (file size limit 200K)
  • 480x320, 320x480 (file size limit 200K, previously 50K)
  • More user list types: The Audiences tab shows several new user list types in addition to "Combination": Tag-based (formerly known as Remarketing), Rule-based, Google+ Followers, Similar, and Other.
  • Wording for flexible reach settings: On the Ad groups tab, the flexible reach settings now use the same wording as your online AdWords account (Target and bid and Bid only).

New in Google Ads Editor 10.0.0 (May 25, 2013)

  • Enhanced campaigns:
  • AdWords Editor 10.0 supports enhanced campaigns, a new AdWords campaign type.
  • Upgrade campaigns to enhanced, either individually or in bulk.
  • Specify a mobile bid adjustment for each enhanced campaign, to be applied when ads in the campaign are served on mobile devices.
  • Specify a bid adjustment for targeted locations, to be applied when serving ads to users in those locations.
  • Specify device preferences for individual ads (Mobile or All). If both mobile-preferred and regular ads are present in an ad group, only mobile-preferred ads serve on mobile, and only regular ads serve on desktop and tablet (available for text, dynamic search, image, and display ads).
  • Display Network custom bid type:
  • This new ad group-level setting lets you choose which type of bid (keywords, placements, topics, interests and remarketing, gender, or age) to use on the Display Network. Learn more about Display Network settings.
  • Non-ASCII characters in destination URLs:
  • Destination URLs can now contain non-ASCII characters anywhere in the URL (e.g. münster.com/Käse, yandex.ru::спорт).

New in Google Ads Editor 9.9.0 (May 25, 2013)

  • Google Display Network settings:
  • Flexible reach: AdWords Editor version 9.9 includes the Display Network updates below.
  • Simplified options at the campaign level: Choose "Enabled" or "Disabled."
  • Greater control at the ad group level: For each ad group, select Display Network reach settings for display keywords, placements, topics, interest and remarketing, gender, and age.
  • Import/export updates:
  • Network settings in CSV import: Use the new "Networks" column to update your campaign-level Display Network and Search Network settings.
  • Importing similar ads: Specify your preference for how AdWords Editor should treat imported ads that differ from existing ads only in the URL fields. This change addresses feedback from version 9.8.1.
  • Updated campaign settings:
  • BlackBerry device targeting: You can now target campaigns to BlackBerry devices, along with Android, iOS, and webOS. On the Campaigns tab, select "Edit" next to Devices.
  • Search Network options: In the Search Network menu on the Campaigns tab, choose "Google search only," "Include search partners," or "Disabled." This change is text-only and doesn't affect your current campaign settings.
  • Ad rotation: You can now choose "Rotate indefinitely" in the Ad rotation menu on the Campaigns tab.
  • Minor updates:
  • Support for ID attribute in product targets: Create product-specific targets using product IDs from a Merchant Center feed.
  • Keyword Opportunities columns: The new "Monthly searches" column replaces "Global monthly searches" and "Local monthly searches." The "Ad/search share" column now appears only on the Search-based keywords tab.

New in Google Ads Editor 9.8.1 (May 25, 2013)

  • Location targeting:
  • New Locations tab: The new Locations tab (under Targeting) lets you add, update, and copy location targets quickly and easily. Location targeting no longer appears on the Campaigns tab.
  • Ad formats:
  • New Dynamic search ads: Manage your dynamic search ad extensions, dynamic search ads, and dynamic ad targets in AdWords Editor.
  • New Product listing ads: Manage your product listing ads and product targets in AdWords Editor.
  • Updated rules for dynamic insertion: Anything using the form {A.B.C:xxx} or {A.B.C} is treated as a dynamic insertion tag.
  • Larger images for image ads: Images with dimensions of 425x600, 300x600 and 300x1050 can be up to 200K. Other image dimensions are still limited to 50K. (Note that 425x600 and 300x1050 currently aren't available in the AdWords online interface.)
  • Campaign settings:
  • Updated text: The text for the following settings is consistent with your AdWords account.
  • Import and export:
  • "Add multiple" tools for single-column additions: Changes that require only one column (such as a simple list of keywords with no ad group name) work properly without requiring you to select the campaign header.
  • Change ad URLs with CSV import: You can now change the display URL or destination URL of an ad using CSV import.
  • Changes to CSV export:
  • Fewer status columns in CSV export: Status is consolidated into three columns (Campaign Status for campaigns, Ad Group Status for ad groups, and Status for everything else). See a list of columns.
  • Status of "Deleted" in CSV export: Deleted items now appear with "Deleted" in the Status column, instead of blank.
  • Location extension status control: CSV export shows "Deleted" in the Status column for locally deleted extensions; otherwise the Status column is blank. The Location extensions tab no longer has a Status drop-down.
  • Placements:
  • Formatting for topics: You can use a variety of formats to target a topic. For example, the following formats result in the same targeting: Category:Games, Topic::Games, Topic:8:Games. Learn more
  • Bids: The ad group-level "managed placements maximum CPC bid" is no longer available.
  • Posting:
  • Posting improvements: If you're posting a large number of changes, you can now exit AdWords Editor after a certain point in the posting process, then come back later to find your changes posted.
  • Visual changes:
  • Tab redesign:
  • Rearranged tabs: The updated order accommodates tabs for new ad types and targets.
  • Updated keyboard shortcuts: The shortcuts for jumping to tabs match the new tab order. For example, use Ctrl+4 (on Mac, Cmd+4) to select the Targeting tab.
  • Flexible tab width: If you shrink the main AdWords Editor window, the tabs become narrower along with the main window.
  • Quick links to tools: Links to tools (Replace text, Append text, Change capitalization) now appear on the Ad groups and Campaigns tabs.

New in Google Ads Editor 9.7.1 (May 28, 2012)

  • Improved targeting options:
  • User interest categories: On the audiences tab, target user interest categories in addition to user lists. You can also copy audiences with user interest categories across accounts.
  • Advanced location options: On the campaigns tab, edit settings for targeting method and exclusion method.
  • Wi-Fi traffic: The option to target Wi-Fi traffic is available in your campaign device targeting.
  • Target all languages. It's now possible to target a campaign to all languages by leaving the language list blank.
  • More data available in AdWords Editor:
  • Campaign experiments: Experiment serving status, name, start and end dates, %, and other fields now appear in the campaigns tab. All fields are read-only.
  • Top of page bid estimates: Top of page bid estimates appear on the keywords tab, in the "Select duplicates" menu, and in advanced bid changes.
  • Updated campaign editing:
  • Capitalization tool. Quickly change the capitalization of selected text. Go to the Edit menu > Change text capitalization.
  • Bidding strategy enforcement. For example, AdWords Editor automatically prevents editing CPC bids in ad groups and keywords in an automatic bidding campaign.
  • Automatic destination URL corrections. AdWords Editor replaces %, symbols in destination URLs with %, , respectively. Exception: If % is followed by two hexadecimal digits (numbers 0 through 9 or letters A through F), such as � or #, it remains unchanged.
  • Consolidated options for copying campaign settings. "Copy campaign shell" (in the Edit menu > Copy special) replaces options for copying campaign targeting and ad schedules.
  • Performance improvements:
  • Faster copy, cut, and paste (including drag-and-drop).
  • Faster downloading for large accounts.

New in Google Ads Editor 8.5.3 (Jan 31, 2011)

  • This release fixes an issue that some users experienced with posting changes to their account.

New in Google Ads Editor 8.5.2 (Jan 12, 2011)

  • This release fixes an issue that some users experienced with downloading their accounts.

New in Google Ads Editor 8.5.1 (Jan 12, 2011)

  • New Features:
  • WAP image ads: Create and manage WAP (mobile) image ads in AdWords Editor. You can:
  • Download and upload WAP image ads.
  • Create and edit WAP image ads within the WAP Image Ads tab.
  • Copy and paste WAP image ads between campaigns.
  • Import and export WAP image ads using a CSV/XML/HTML file or by using the Add/Update Multiple Ads tool.
  • Display ads: Version 8.5.1 now includes support for display ads created by the Display Ad Builder. You can:
  • Download display ads into AdWords Editor.
  • Copy and paste display ads between campaigns.
  • Import and export display ads by using a CSV/XML/HTML file or the Add/Update Multiple Ads tool.
  • Audiences: Support is now provided for assigning Audiences from Remarketing Lists or Custom Combinations. Download, view, and assign audiences within the Audiences tab.
  • Other Updates:
  • "Mobile" renamed to WAP: Mobile text ads (previously known as mobile ads) are now called WAP text ads. Likewise, mobile image ads are called WAP image ads.
  • Display URL warnings for exceeding character limits:
  • AdWords Editor will display a yellow warning icon when an ad's display URL goes over 35 characters (20 characters for mobile ads and mobile image ads), with the warning that the URL will be truncated when the ad is served.
  • A red warning icon will be displayed with the warning that the URL is too long when the display URL goes over 255 characters.
  • Re-formatting exported keywords: In a CSV export, Editor now inserts a space in front of fields beginning with +, -, or =, such as Broad Match Modifier keywords that may be preceded with the + symbol. This prevents Excel from interpreting keywords beginning with +, -, or = as formulas. As always, Editor will strip leading and trailing spaces on import.
  • Topic prefix for verticals: Verticals (also known as topics or category placements) are now shown with the prefix “Topic:” instead of “category” (e.g. Topic:Animals>Pets).
  • Campaigns tab active when ad group is selected: When the selection in the Account tree on the left is at ad group level, the Campaigns tab will no longer be disabled, and the selected ad group's campaign will be displayed.
  • http:// and https:// removed from placements: The prefixes “http://” and “https://” are now removed from placements. For example, the placement http://nytimes.com :: Sports Section becomes nytimes.com::Sports Section.

New in Google Ads Editor 8.0.1 (Jan 12, 2011)

  • New features:
  • Location extensions: Use the new Extensions tab to manage your business locations. AdWords Editor enables you to sync one or more campaigns directly with Google Places, download your business addresses, and manage manual location extensions. The Local Business Ads tab is no longer available.
  • Ad parameters: AdWords Editor now supports this AdWords API feature everywhere dynamic keyword insertion is allowed: in ad headlines, description lines, and display URLs.
  • Interface improvements:
  • Accordion panels: Each tab includes collapsible panels below the data view. Click the title of one of the panels to expand it, or click the title of the expanded divider to collapse all of the panels and save space.
  • Progress indicators: See AdWords Editor's progress on tasks that can take some time. Progress bars can now show when you accept or reject proposed changes, find duplicate keywords, or wait for a long list of keywords or ads to fill the data view.
  • Adding MCC accounts: When you add a new MCC account, client accounts are now displayed with account descriptions or company names when available. Client accounts that are MCCs are shown in bold at the top of the list.
  • Simplified exception requests: To request an exception for an advertising policy, simply select the checkbox labeled Request an exception.
  • More helpful error messages: AdWords Editor now provides more information for account limit errors, such as at what level of the account the limit was exceeded.
  • Other updates:
  • Google Display Network: All references to the Google Content Network, including content bids, now refer to the Google Display Network.
  • Mobile ad improvements:
  • Mobile ads can now exist in either CPC or CPM campaigns; before, they were restricted to CPC campaigns.
  • The mobile carriers dialog is easier to use.
  • Platform targeting is now included as a setting on the Campaigns tab.
  • Deleted ads: AdWords Editor no longer allows you to reactivate or edit ads that have been deleted on the AdWords server.
  • Placement formatting: When you enter placements and categories, AdWords Editor now fixes certain spacing and case issues automatically.
  • Keyword Opportunities updates: The Keyword Opportunities tool now includes additional columns for global and local search volume. The Search-based keywords tab no longer includes a suggested bid for keywords.
  • Bidding features: You can now download and manage campaigns that use target CPA bids or enhanced CPC bids. (As always, you'll need to sign in to AdWords to change your campaign-level bidding option.)
  • Simplified ad scheduling: When you update your ad schedule using a CSV import or Add/Update Multiple campaigns, you no longer need to include a separate column for "ad schedule status."

New in Google Ads Editor 7.6.1 (Jan 12, 2011)

  • New features:
  • Ad scheduling and advanced location targeting: Version 7.6.1 includes basic support for ad scheduling and advanced location targeting (radius targeting, excluded locations, and certain combinations of locations, such as cities in two different countries). You can:
  • Download and upload campaigns that use these settings.
  • View your current ad schedule or advanced targeting settings in the data view.
  • Copy and paste these settings between campaigns.
  • Edit these settings by importing a CSV file with your changes or by using the new Add Multiple Campaigns tool.
  • Learn more about updating ad schedules and location targeting settings .
  • Add/Update Multiple Campaigns: The new Add/Update Multiple Campaigns tool enables you to add or change the settings for multiple campaigns at once.
  • Account tree editing: Several new shortcuts are available for faster and easier editing. Select a campaign or ad group in the tree view, then choose any of the following options.
  • Rename the item: double-click the name, type F2, or right-click the name and select Rename.
  • Change the status of the item: right-click the name and select Pause or Activate.
  • Delete the item: type Delete, or right-click and select Delete.
  • Revert an unposted change (such as a new campaign or ad group): right-click the item and select Revert, or type Ctrl+Z.
  • Promoted Video ads: Version 7.6.1 includes basic support for YouTube Promoted Video ads. Download your Promoted Video ads into AdWords Editor, and add or modify the ads with CSV import or Add/Update Multiple Text Ads.
  • Export spreadsheet with images (ZIP): This new CSV export option gives you a ZIP file that includes images in your account.
  • Updated features:
  • Keyword expansion: On the keyword expansion tab of the Keyword Opportunities tool, select "Include additional terms" to view a list of terms related to your keyword results. Also, the new filtering box allows you to narrow the list down to the terms that you want to see.
  • Campaign and ad group pickers: In the Add/Update Multiple and Find Duplicate Keywords tools, the new campaign and ad group pickers let you use checkboxes to quickly select specific campaigns and ad groups to update or search.
  • Import CSV error export: If there are errors or warnings when you import a CSV file, you can export them to review outside of AdWords Editor.
  • Other changes:
  • Bidding terminology: We've renamed some of the bidding fields in AdWords Editor to be consistent with the new AdWords interface.
  • Shortcuts for pausing and activating: To pause or activate selected items in the tree or data views, go to the Edit menu > Pause (Ctrl+Shift+P) or Activate (Ctrl+Shift+A).
  • Progress indicators: AdWords Editor now displays the progress of various operations, including copying, pasting, exporting, and importing.

New in Google Ads Editor 7.5.2 (Jan 12, 2011)

  • This service release fixes an issue with downloading campaigns.

New in Google Ads Editor 7.5.1 (Jan 12, 2011)

  • Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account.
  • Download selected campaigns: When you add a new account or download updates, you can now select specific campaigns (for example, download only active campaigns).
  • Resume account download: If your account download is interrupted, AdWords Editor won't lose its progress. You can view and edit the campaigns that were downloaded successfully, and you can use "Get Recent Changes" to resume the download where it left off.
  • Multiple column sort: Select Data > Sort to sort your data by up to three columns.
  • Keyword Opportunities updates:
  • Add terms to your account as keywords, negative keywords, or campaign negative keywords.
  • On the search-based keywords tab, view keyword ideas by category.
  • When you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included.
  • Conversion metrics: The new AdWords conversion tracking metrics ("many-per-click" and "1-per-click") are available in AdWords Editor. Three new columns display statistics for conversions (many-per-click). The three columns formerly in AdWords Editor now display conversions (1-per-click). Download statistics to see the updated data.
  • Keyword word count: Use the new Keyword Word Count column on the Keywords tab to see how many words are in each of your keywords.
  • Select duplicates: After you find duplicate keywords, you can select duplicates by order of appearance (for example, select the first duplicate, or all but the first duplicate), in addition to the other selection options.
  • Usage tracking: You'll see the option to enable usage tracking when you first download AdWords Editor or upgrade to 7.5. Usage tracking lets you send anonymous statistics to Google, helping us improve AdWords Editor.
  • Progress bar: A progress bar now appears when you perform certain tasks in AdWords Editor, such as updating a large number of keywords.
  • More languages: AdWords Editor is now available in a total of 42 languages. New languages include Thai, Arabic, Romanian, Hungarian, Indonesian, Greek, Vietnamese, Bulgarian, Croatian, Lithuanian, Estonian, Slovak, Filipino, Slovenian, Serbian, Catalan, Latvian, Ukranian, and Hindi.

New in Google Ads Editor 7.0 (Jan 12, 2011)

  • First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
  • Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.
  • Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
  • Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
  • Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
  • Other updates:
  • The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
  • The Keyword Opportunities tool isn't available for draft accounts.

New in Google Ads Editor 6.5.1 (Jan 12, 2011)

  • Improvements:
  • My Client Center accounts can now use the Keyword Opportunities tool.
  • When installing AdWords Editor for the first time, it's now possible to accept the Terms of Service.
  • Campaigns without ad groups can now be downloaded and posted.
  • On Macs, long menu names (such as 'Export Selected Campaigns and Ad Groups') are no longer shortened.

New in Google Ads Editor 6.5 (Jan 12, 2011)

  • Keyword Opportunities (Beta):
  • The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > Keyword Opportunities or click 'Keyword Opportunities' on the Keywords tab.
  • The Keyword expansion feature generates keyword ideas based on words or phrases.
  • The Keyword multiplier combines lists of terms to form new keywords.
  • Data view improvements:
  • Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
  • Horizontal scrolling: You can now scroll from left to right.
  • Column selection: The column chooser stays open until you click away or hit the Escape key.
  • Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.
  • Importing and exporting:
  • New names: The account export options now have the new names below.
  • Old
  • Export to CSV
  • Export for Archiving
  • Export for Sharing
  • Export to HTML
  • Export Spreadsheet (CSV)
  • Export Backup (AEA)
  • Export Changes for Sharing (AES)
  • Export Summary (HTML)
  • Improved HTML export: View a summary of your ads along with keywords or placements with the Export Summary option (formerly 'Export to HTML'). The report now includes the date and time of the export, currency, and other information.
  • Select specific campaigns or ad groups for exporting: Formerly available only for the CSV export, this feature is now available for all four export formats. Once you select an export option in the File menu, choose 'Export Selected Campaigns and Ad Groups.'
  • New editing options:
  • Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
  • Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.
  • Content bids:
  • To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.

New in Google Ads Editor 6.0.1 (Jan 12, 2011)

  • Updated feature: Download statistics for selected campaigns and ad groups.
  • Also, miscellaneous fixes and improvements.

New in Google Ads Editor 6.0 (Jan 12, 2011)

  • Account statistics:
  • Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
  • Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click 'Get Recent Changes > Include Min. CPC Bids.' Note that this option takes more time than the basic 'Get Recent Changes' option.
  • Improved stats download: When you select an interval with 'Choose Stats Interval,' AdWords Editor downloads fresh statistics and displays a progress bar during download.
  • Editing tools
  • Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting 'Spell check this field' in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
  • Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the 'Append text' link at the bottom of the edit pane. For example, add the word 'New' at the beginning of the headlines in your selected text ads. Learn more about this tool.
  • Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
  • Use formula words in the Replace Text tool: Review these instructions before using this advanced feature.
  • AdWords feature support
  • CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
  • Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn't possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
  • Ad group negative sites: Add and update negative sites at the ad group level.
  • Duplicate keywords
  • Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click 'Select duplicates by' in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
  • Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves.
  • AdWords Editor settings
  • Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
  • Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings.
  • Other updates
  • Advanced search: Add and remove restrictions for your advanced search. In the dialog, click 'Add' next to the Settings or Performance Statistics fields. Once you've added one or more restrictions, click 'Remove' to remove them.
  • Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This update was also included in version 5.0.1.
  • Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with 'Get Full Account.' You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
  • Updated keyboard shortcuts:
  • Replace text in selected items with Ctrl+H (formerly Ctrl+F).
  • Append text to selected items with Ctrl+Shift+H.
  • Move to basic search box with Ctrl+F.
  • Open advanced search with Ctrl+Shift+F (formerly Ctrl+Shift+S).

New in Google Ads Editor 5.0.1 (Jan 12, 2011)

  • Updated feature: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This release addresses a space issue that only affected some users. If you aren't experiencing any difficulty, it isn't necessary to upgrade.

New in Google Ads Editor 5.0.0 (Jan 12, 2011)

  • New features:
  • Local business ads: View, add, and update your local business ads on the new Local Business Ads tab.
  • Export picker: Select specific campaigns and ad groups to export to CSV.
  • Save your searches: Use the 'Name this search' feature in Advanced search to save the settings for up to eight searches.
  • Draft account: Draft accounts aren't posted or shared. To post, export the account for archiving, then import it into a non-draft account.
  • Default campaign targeting: In the Tools menu > Settings, specify a language and location for your new campaigns to target by default.
  • Find errors quickly: If your campaigns contain items with errors or warnings, you'll see splats at the top of the affected tabs.
  • Maximize work space: View more rows in the data view by hiding the account tree, error descriptions, and the review downloaded and proposed changes panels.
  • Updated features:
  • Add/Update Multiple tools
  • Optional URLs: For all ad types, the display and destination URLs are no longer required. If a URL isn't included, AdWords Editor attempts to borrow a suitable URL from an existing ad in the ad group. Learn more about this feature.
  • Specify image ad URLs: In step 1 of Add/Update Multiple Image Ads, you can enter display and destination URLs to be used for all new image ads.
  • Column headers: You may now include column headers in your list of items for the Add and Delete Multiple tools. Column headers are optional for everything except local business ads, where they're required.
  • New keyboard shortcuts
  • Move between the tree view and the data view with the Alt key plus the right or left arrow.
  • Open Advanced Search with Ctrl+Shift+S.
  • If you have a row selected in the data view, use the F2 key to make the first cell editable.
  • Other improvements:
  • Budget Optimizer: It's now possible to enter 'Auto' as the CPC bid for ad groups or keywords in campaigns with the Budget Optimizer enabled.
  • Case insensitive campaign and ad group names: 'Chocolate Ad Group' and 'chocolate ad group' are now considered the same name.
  • Draft campaigns included in export: If you export your account for archiving, your draft campaigns will be included.
  • A new name for an old feature:
  • The AdWords feature formerly known as site targeting is now called placement targeting.

New in Google Ads Editor 4.0.0 (Aug 9, 2007)

  • Mobile ads: View, add, and update your mobile ads on the new Mobile Ads tab.
  • Campaign posting: Select and post only specific campaigns, or post all changes at once.
  • Right-click menus: In the tree view and data view, use the new right-click menus for adding, editing, and deleting.
  • Custom date ranges: Download and view performance statistics for the dates you choose. AdWords Editor stores up to five custom date ranges.
  • Paste to multiple campaigns: Select multiple destination campaigns for campaign negative keywords and sites via the Edit menu > Paste Special.
  • Copy targeting settings: Copy and paste language and location targeting settings between campaigns.
  • Copy only keywords or sites: Copy a list of just your keywords or targeted sites, without the destination URL, bid, or other columns in the data view.
  • Status in Add Multiple tools: Pause, delete, or resume keywords, sites, or ads with the new 'status' field.
  • Matching options in Add/Update and Delete Multiple Keywords tools: Use standard AdWords keyword matching option formats (broad, "phrase", [exact], and -negative). Add or delete negative keywords along with regular (positive) keywords.
  • Capitalization on Keywords tab: If two keywords in an ad group only differ by capitalization (such as "Italian Food" and "italian food"), they will be flagged on the Keywords tab.
  • No end date option: Set a specific end date for your campaign, or select 'none' to have a campaign run indefinitely.
  • More languages: This is the first release of AdWords Editor for Czech, Hebrew, Polish, Portuguese (Portugal), English (Australia), and Turkish.
  • Budget Optimizer campaigns: Previously, campaigns using the Google Budget Optimizer (TM) could not be updated in AdWords Editor. Now it's possible to edit ad groups and keywords within these campaigns. (CPC bids are still managed automatically, and therefore cannot be edited.)
  • Better menu access keys for non-English locales.

New in Google Ads Editor 3.5.0 (May 8, 2007)

  • New: Image ads: View, add, and update your image ads on the new Image Ads tab.
  • New: Drag and drop: Copy or move items by dragging them to their new locations.
  • New: Region and city targeting: Choose additional location targeting options for your campaigns.
  • New keyboard shortcuts are listed in the Data menu.
  • The Delete Multiple tools and Add Draft Campaign are now accessible via the tab tool bars.

New in Google Ads Editor 3.00 (Feb 27, 2007)

  • Site targeting: AdWords Editor now provides full support for site-targeted campaigns.
  • Negative sites: Add or edit negative sites for keyword- and site-targeted campaigns.
  • Edit while you wait: If you manage multiple accounts with AdWords Editor, edit another account while your changes post.
  • Count your selection: The status bar now displays the number of rows you've selected in the data view.
  • Pause or resume ads, keywords, and sites: Use the Status menu in the edit panel to change the status of selected items.
  • Export to HTML: Your HTML export will show or hide deleted campaigns, depending on how you've configured your preferences. The HTML export is ideal for showing your account to someone who doesn't use AdWords Editor.
  • Export to CSV: In addition to account, campaign, and ad group snapshots, you can now export custom views. The CSV export is ideal for spreadsheets or other applications that can read structured data files.
  • Paste to multiple ad groups: Select multiple destination ad groups via the Edit menu > Paste Special.