What's new in MarketFlare DNA 1.2.1.1
Feb 2, 2016
- The MarketFlare DNA v.1.2.1.1 update features:
- the latest AdWords API integration (v201502) and Bing Ads integration (v9) for multi-channel reporting
- implementation of upgraded “Final URLs” for AdWords, including within the Ad Link Validation tool
- more cross-channel report types: combine your Google and Bing data into single reports, or compare performance by channel
- improvements to application performance and stability
- Bing Ads API v10 reporting integration updates will be available at the time of the Bing Ads API v10 for reporting release.
New in MarketFlare DNA 1.1.9.38 (Feb 2, 2016)
- AdWords visualization tool is improved to work smarter and faster; now includes dual Y-axis
- run more reports concurrently via the AdWords Bulk Reporting Tool
- faster data export to Excel, and right-click on any report data to export a single report to Excel
- new, powerful yet simple page content validation feature validates page content and internal links; for all your landing page URLs, specify links to test in those pages (for example, links that include “buy” or “trial” text) – we will improve on this, it’s another “we built it because we need it” tool that saves many hours and makes clients happy because it enables you to go the “extra mile”
- access to all the latest reports and report fields – Google has been busy! Except we’re disappointed to see so much “not provided” data in new, enticing reports
- improved interface design makes it easier to work with multiple AdWords accounts and MCC sub-accounts
- easier filtering by campaign in the campaign and adgroup filter tool
- Administrator user level permission is no longer required; however, we are still testing with Windows 8 – please let us know if you run into issues when you have the Windows UAC enabled (at least, we know for sure everything works OK if you right-click, run as Administrator when starting the application)
New in MarketFlare DNA 1.9.0 (Feb 2, 2016)
- updates:
- AdWords API updated to v15.8.0, SQLite to v1.0.85
- Worldwide Region Editor now will apply changes of custom regions & countries to the currently viewed report, and not only to future reports
- at visualization tab:
- chart thumbnails dynamically generated to immediately visualize reports in bar, area, column, stepped area, pie, treemap, geo, and line charts
- in “All Charts” view, mouse-over chart to zoom in and click-through to fine tune settings
- Chart navigation on right facilitates chart type selection, text editing, save image to clipboard or to disk
- bug fixes:
- MCC accounts could be selected before, and now they are grayed out and only MCC client sub-accounts can be selected
- after editing last report name in report history, row would not de-select
- after editing any report name in report history, report selection was incorrect at Reports tab if the report was currently selected
New in MarketFlare DNA 1.8.9 (Feb 2, 2016)
- updates:
- at report history, report filters show instead of the filter count
- at reports tab:
- added icons for report context menu for “group by” and “order by” operations
- added “group by” level (3), and “order by” level (2)
- at report history menu, shift-click on report name to edit name
- report type cloud appears in new tab
- report caching rules are as follows: any identical report pulled within 4 hours, or over 30 days old will reference existing data stored in the local SQL database
- at visualization tab:
- mouse over the right of the visualization area for new options: view next & previous chart;
- save chart image and save chart to clipboard options are relocated to this section
- improved chart layouts when dimension text length is long
- bug fixes:
- at reports tab, clicking on report name in dropdown box would incorrectly open the dropdown and select a report instead of changing the combobox to an editbox for editing the report name
New in MarketFlare DNA 1.8.7 (Feb 2, 2016)
- Updates:
- added default dimensions and metrics for new report types, as part of the v201302 AdWords API update
- for other recent updates, see the v1.8.6 release notes
- Bug Fixes:
- when linking a Google account or refreshing AdWords accounts from the Settings->Advanced tab, AdWords accounts are not retrieved
New in MarketFlare DNA 1.8.6 (Feb 2, 2016)
- Updates:
- migrated to v201302 AdWords API
- geo target country codes updated to the latest
- new AdWords reports: Audience Performance, Display Topics Performance, Placeholder Feed Item, Placement Performance
- Bug Fixes:
- at reports tab, error when Analytics returns no results
- at reports tab, error when grouping by dimension with report with no metrics
- at reports tab, error when report has no COST field and advanced setting to include zero cost is enabled
- at reports tab, report name sometimes editing defect when clicking on icon or combobox border
- at start up, last selected dna profile is not selected
- Notes:
- the AdWords API v201302 update has changed the ‘Managed Placement Performance’ report to now be called ‘Placement Performance’ Report; your reports will be renamed accordingly with this update