New in Todoist 2.7.5.0 (Sep 17, 2015)
- A new Todoist:
- ast year, we took a look at our growing user base and realized that our previous “TD” logo just didn’t fit with such an incredibly diverse and inspiring Todoist community. It was time to create a new visual identity to reflect your creativity, passion, and get-it-done attitude
- And so, we set out to bring our entire brand – logo, typeface, color scheme, websites and blog – in line with our mission: To build a tool that can help anyone achieve more every day
- The most identifiable part of any brand is its logo. With that in mind, we embarked on creating a new “face” of Todoist that would show the world what our product, team, and users are truly all about. At the same time, we wanted to find a strong symbol that would unify the Todoist identity across all our platforms and be easily recognizable from any home screen.
- We went through countless iterations, but, in the end, we always came back to the classic checkmark.
- To maintain a connection with our brand’s 8-year history, we decided to keep the traditional Todoist red. We brightened up the previous hue to make the logo sharp and fresh on-screen.
- Alongside Todoist’s new logo, we changed the Todoist brand typeface from the popular Open Sans to the clean, yet recognizable Graphik font. The new typeface gives our webpages a distinct look and feel while preserving Todoist’s characteristic distraction-free design.