The company isn't pleased with partners' efforts in the tablet sector

Aug 17, 2013 12:36 GMT  ·  By
Steven Sinofsky, former boss of the Windows division, and Panos Panay, head of the Surface project, presenting Microsoft's first tablet in history
   Steven Sinofsky, former boss of the Windows division, and Panos Panay, head of the Surface project, presenting Microsoft's first tablet in history

Microsoft continues to bet big on Windows RT tablets, even though several manufacturers have already decided to give up on this platform and go for the full version of Windows 8.

Industry analyst Patrick Moorhead has told ITProPortal that Microsoft is probably quite unhappy with the efforts of some of its partners in the tablet market, including Dell, HP and Lenovo, so it's no wonder that it tries to expand international availability of the Surface RT.

"This new commercial channel thrust for Microsoft is significant and really shows their unhappiness with Dell, HP, and Lenovo's efforts in tablets. Commercial markets are really the only place the PC OEMs are making decent margins and Microsoft has just entered their turf, most likely capturing some of the profits," he said.

And still, sales of the device remain low, and Moorhead explains that it's all because of the lack of Metro apps and the limited distribution of the device in the holiday season.