This is how the first Surface Movement ad was made

Oct 25, 2012 22:41 GMT  ·  By

The so-called Surface Movement ad promoting the company’s first tablet is apparently much more successful than you’d be tempted to believe.

Not only because the Surface is already sold out in most of the countries it was available in, but also thanks to the fact that it was recently crowned the most effective tablet ad of the year.

As a sign of appreciation for your liking the ad so much, Microsoft rolled out a video to show some behind the scenes moments recorded during the making of.

There’s nothing really breathtaking about this video, but it’s worth a look if you really like the original ad.

As a matter of fact, the cheapest Surface was sold out in less than 24 hours since Microsoft unveiled pricing information, while the other versions did the same in about a week.