14 DAY TRIAL // Microsoft continues its transformation plan to devices and services and makes some pretty big changes to its product lineup, but the company remains one of the most valuable brands in the United States.
That’s what a recent research published by the Brand Directory is revealing, as Microsoft is the third company in the top, with a brand value of $62,783 million (€45,122 million).
That’s undoubtedly pretty impressive, but Microsoft is still ranked lower than Apple and Google, both of which have managed to significantly increase their brand value from the previous year.
Apple, for example, is worth $104,680 million / €75,233 million (up from $87,304 million / €62,745 million the year before), while Google is the runner-up with $68,620 million / €49,285 million, an increase from $52,132 million / €37,467 million in 2013.
Microsoft’s value for example grew by no less than $15 million (€10.5 million) in just a single day thanks to reports pointing to an imminent launch of Office for iPad, an eagerly awaited product that could see daylight as soon as next week.
Microsoft’s shares reached a 14-year high yesterday following such reports and, if the same direction is maintained, the company is expected to improve its brand value even more as it continues investments in new products.