14 DAY TRIAL // Microsoft no longer wants to rely solely on dancing clips to promote the Surface and now promises a much more ambitious campaign that’s supposed to show the world the key features of the refreshed tablets in a much more effective way.
The Surface Team explained in an AMA session on Reddit that the tech giant is already working on a new advertising campaign for the Surface 2 and Surface Pro 2, explaining that new videos will be released soon, most likely ahead of the retail launch of the device.
“Our original ads were meant to drive breakthrough for a new brand. We did hear the feedback and you will see our new campaign shortly - it shows some of the favorite ways our customers use Surface today,” the team explained.
“Some people love our ads, and some people really don't like them. Our new ads will launch shortly and highlight some of the great ways people love to use Surface. We hope you like them!”
While it didn’t say it very clear, it’s pretty obvious that Microsoft is aware that The Surface Movement commercial wasn’t quite the best way to promote the Surface tablet, especially because it only showed little about the device.