New Bing ad also shows some Windows 8.1 features at work

Oct 4, 2013 20:16 GMT  ·  By

Microsoft has used a new Bing advertisement to showcase the seamless integration of the search engine in Windows 8.1, the company’s new OS version that comes with completely revamped search options.

The tech giant claims that Bing has become more than a search engine, as it’s now available across multiple platforms and lets users look for information online on the go.

“With Bing, search isn't something that only happens in a box. It can happen whenever and wherever you need it. Access the information you want from inside an app or on any device including your phone, tablet or even Xbox,” Microsoft explained in the video description.

Windows 8.1 is set to make its public debut later this month, coming not only with better search features, but also with a new Start button, improved touch support, more customization options, and enhanced performance.