Microsoft’s IE campaign celebrates first anniversary

Mar 20, 2013 15:09 GMT  ·  By

Exactly one year ago, Microsoft launched one of its most important Internet Explorer campaigns supposed to promote the latest versions of the company’s in-house browser and show everybody that they now pack plenty of great features.

The Browser You Loved to Hate has recorded more than 25 million total video views worldwide, according to Microsoft’s very own statistics, but it’s not yet clear whether it managed to changed users’ opinion on Internet Explorer or not.

“Whether it was introducing you to Eugene or Officer Cupcake, reminiscing about the 90’s or letting you know that comebacks do indeed come in many shapes and sizes, there was one common theme – reintroducing you to the new Internet Explorer.

“So, if you are someone who hasn’t been happy with IE in the past or someone who simply hasn’t used IE in a while, we hope the Browser You Loved to Hate has been fun and gotten you to take a second look at IE,” Microsoft said in a post.

In the meantime, sources familiar with the matter claim that Microsoft is ready to make the next step in the Internet Explorer saga with the eleventh major release of the browser. The first beta is expected to see daylight in Windows Blue, while the full version could be released in Windows 9.