14 DAY TRIAL // Microsoft has released several Surface ads lately, but most of them were focused on making fun of Apple’s devices, in an attempt to emphasize that choosing a Windows device brings a long series of advantages over a MacBook or an iPad.
This time, however, Microsoft has focused a little bit more on the actual capabilities of its product, and the company’s new ad is all about the Surface.
Redmond used the partnership with the NFL to highlight some of the capabilities of the Surface, such as the support for the Surface Pen and the detachable keyboard.
“Microsoft Surface is the Official Tablet of the NFL and used by NFL coaches and players on the sidelines, in locker rooms, in practice facilities, and at home after the game. See how Drew Brees, Clay Matthews III, Todd Gurley and other NFL stars use the Surface to perform at the highest levels. And discover for yourself why Surface Pro 4 is truly built for the fans,” the video description reads.
And while this ad is indeed one of the best so far, it’s no secret that Microsoft’s partnership with the NFL hasn’t always been the most successful, as commentators often referred to the Surface as an “iPad” despite the millions of dollars invested in the partnership. Microsoft, however, wants to make the most of this deal and keeps releasing ads that can help boost sales of the Surface lineup among NFL fans.
