VDPSOFT PressPath

If you are working in marketing and advertisement, then there is a good chance that you are designing a plethora of promotional materials to send out to potential leads via email. Then again, since you do not want your hard work to be marked as spam, but rather tempt the recipients to read your email, your best option would be to make these materials customized.

VDPSOFT PressPath is an extensive utility that enables you to personalize the promotional materials you are sending to potential leads using the variable data printing technology.

The application comes with an intuitive interface clearly organized in multiple tabs that are also indicative of the functions and options you can find or use. In case you are having troubles figuring out how to start a project, then you can use one of your previous templates.

You should know that the app supports the common images, namely BMP, PNG, JPG and GIF, and it would be nice if it could support more file formats. You can save your project in the aforementioned formats, but also as TIFF, PDF or SVT.

The highlight of the application stem from the fact that it can merge variable-database information with the template design. Not only is it capable of integrating information from databases, but it also works with a numerous types of databases, including Excel, Access, MySQL and XML files.

It is necessary to mention that the program allows you to filter the information that you want to include in your documents. This feature can surely come in handy in various situations, such as when you perfer to send a congratulation card or an increase salary notification only for a group of employees or a department, for example.

In case you want to be one step ahead of the competition and increase the likelihood that your recipients want to learn more about your products and services, then VDPSOFT PressPath could be the tool to help you create custom promotional materials.