SimilarWeb for Chrome

SimilarWeb has been on the market for more than a decade. What they showed by now is consistency and a great deal of innovation alongside a well-strategized business plan. This tool will give you access to a variety of insights about a website — from a basic general overview of traffic to extensive reports about the business’ placement in the market, competitive analysis, channels’ analysis, and much more.

This tool will help you learn important information about a website’s visits, ranking — globally/for their country, and for their industry/category (determined by how the website is labeled — e.g. eCommerce: fashion). You can see the number of monthly visits the website has, the average session duration (how much a user, on average, spends on the website), how many distinct pages a user visits, and the bounce rate (how many of those who visited the site left without engaging with the website’s content at all).

Some other details and information you will get for free, only by installing the Chrome extension: a monthly-geographically-hierarchized list of the top five countries where most visitors come from — three categories for different devices: users visiting the website from desktop vs mobile vs tablet (in the free version, you can see desktop only); a marketing analysis consisting of the main traffic sources, for desktop only (in the free version), and their percentage (e.g. search traffic: 46%, referrals 0.82%, direct: 19.17%, etc).

SimilarWeb is designed to help you stay informed about the websites you visit. From the start, it should be mentioned that minor websites with a couple of hundred visits don’t have much information and most oftentimes, even those that are below 5K visits a month are difficult to follow, rank, get statistics from. Sadly, you need a lot of traffic for granular and accurate analysis with statistical relevance, and the possibility to draw conclusions/to create complex optimization strategies.

SimilarWeb is a tool that targets actual players on the market. It is super useful for anyone who needs information about certain websites. Whether you are an individual who needs information about the company you are about to have an interview with or a major business player who needs to train their employees and give them access to a large insightful tool, SimilarWeb will be helpful.

The Chrome extension is excellent for all those who need to start researching or are just curious about the websites they visit. For them, SimilarWeb is totally worth installing. It is a small-packed tool that will give you access to essential key metrics for any website – their users’ engagement/bounce rate, the traffic ranking, traffic sources, etc. Although pretty expensive, the paid version will offer a crazy amount of information: from 3-months-historical data to your competitors' keywords and referral opportunities reports (to name the least).