ODBC Driver for Salesforce Marketing Cloud

ODBC Driver for Salesforce Marketing Cloud is a specialized connectivity solution intended to allow ODBC-based applications to access Salesforce Marketing Cloud. It supports the standard ODBC API functions and is designed to streamline interactions between database applications and Salesforce Marketing Cloud.

With the help of this driver, it is possible to connect to databases via HTTP. Alternatively, if you cannot access to Salesforce Marketing Cloud via HTTP directly, you have the option of connecting using a Proxy.

The driver implements advanced data conversion mechanisms that facilitate bi-directional mapping between Salesforce Marketing Cloud and ODBC data types.

It is worth noting that this is a fully Unicode driver, which means you can process data from multi-lingual databases correctly, regardless of the charset being used.

ODBC Driver for Salesforce Marketing Cloud is compatible with a wide range of third-party data tools, including Microsoft Visual Studio, Microsoft Office, Microsoft Visual FoxPro, Crystal Reports, PHP and Python.

The driver offers several advanced capabilities, including local data caching, connection pooling and query optimization. These serve to speed up various operations and improve overall performance.

After it is installed, ODBC Driver for Salesforce Marketing Cloud can be configured by opening the ODBC Data Source Administrator. Here, you can provide the address of the server you wish to connect to, as well as a valid set of credentials. It is possible to specify the address of the proxy server you use to connect to your network.

Once everything is set and done, you can test the connection to ensure the information you have provided is correct, and that the server is accessible.