Excel Add-In for Twitter

In the eventuality that you are running an online marketing campaign, then there is a good chance you are looking for a tool that enables you to analyze the data from your social network accounts. Considering that data mining is a time-consuming task, it would be helpful if you could use a solution that extracts the desired information to a versatile environment where you can edit it.

Excel Add-In for Twitter is a utility designed to help you retrieve a wide variety of information from your Twitter account to an Excel spreadsheet where you can analyze it more minutely and edit it accordingly.

Considering that the utility is an add-in, it goes without saying that it takes on the looks and functions of the Excel version you are currently using. However, before you can see the utility in action, first you are required to set up the connection to your Twitter account.

It is important to note that the connection is established using the OAuth standard, meaning that you need to need to follow the necessary steps to obtain your credentials. While it may seem slightly challenging, you should keep in mind that you only need to undergo this process once.

The highlight of the add-in stems from the fact that it allows you to retrieve a wide variety of information, including but not limited to usernames, followers, accounts you are following, number of tweets, dates, URLs, so on and so forth.

You should know that you can extract the data as a table or as view, the difference being that the latter is only available in a read-only format. You can create a comprehensive database that can serve you well for analyzing previous campaigns and predicting the outcomes of the newly created ones.

In spite of the fact that it might be slightly difficult to set up the connection to your social network account, Excel Add-In for Twitter allows you to extract a wide variety of information that you can use to prepare your next marketing campaigns better.