Mailify

The way you manage to reach and interact with your customers lays the basis for a strong and functional relation with them, which obviously translates to an engagement they will inevitably show in the products you promote, and implicitly to increased profits.

While the entire cycle may seem simple, each of these steps needs to be carefully prepared, with an application such as Mailify providing you with a set of features designed to enhance the way you communicate with your customers since it can assist you in your email marketing campaigns.

First things first, it is worth mentioning that the program sports an eye-catching user interface that also recommends it as an intuitive solution that requires little time to get accustomed to it.

The main window prompts you with a list of all your ongoing campaigns along with their subject, the number of recipients they are addressed to, and date. Needless to say, editing, creating a duplicate, or deleting any of these entries is possible at any point, which ensures a high degree of flexibility.

As for precisely how you can create a new campaign, things are quite intuitive. Indicating a name and specifying whether you want your message to contain both HTML and text or text only are the first steps you need to take. What’s more, using your domain name to personalize your emails can be done.

Regarding email management, you need to know that importing lists of recipients can be easily done, while opting to carry out the task manually is possible as well. Note that you can group them based on filters such as domain and title.

And now for the fun part. The app provides you with reliable help when designing your emails, putting at your disposal various means of editing and fine-tuning your messages. A wide array of templates are available for you to choose from, with the option to import your own models if you prefer to do so.

You are obviously allowed to adjust each module as you see fit, and change anything from font type, color, and size to images, hyperlinks, themes, and whatnot.

What is also of great importance is that the program enables you to keep an eye on your campaign’s success rates, being able to track clicks, opens, and the interaction on social media. It uses geolocation for a comprehensive analysis, with Google Analytics weighing in the impact on your website. However, there are many other Mailify extensions you can benefit from.

On an ending note, Mailify is a powerful software solution aimed at users trying to come up with newsletters and email marketing campaigns that stand out from the crowd.

While its GUI is intuitive, the app does pack a generous set of features letting you handle your tasks with considerable creative freedom as well as assess your success so that you can adjust your strategies in the long term.